Brandwave

How popular isOrange?

In September 2026, people searched for Orange by name about 73,400 times worldwide, about the same as the previous year. These searches made up 3.4% of all global guitar amp brand searches, placing Orange fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar amp brands, Orange appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Orange is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. VoxShare of searches 47.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. FenderShare of searches 38.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. BlackstarShare of searches 7.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. OrangeShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. BossShare of searches 1.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top guitar amp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Orange was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Orange is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Boss2nd
  3. Marshall3rd
  4. Vox4th
  5. Orange5th
  6. Mesa/Boogie6th
  7. Blackstar7th
  8. Peavey8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about guitar amp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar amp brands compete with Orange?

Orange against guitar amp brands worldwide, by month

Share of searches by month for Vox, Fender, Blackstar, Orange. The figures are in the table below the chart.

View monthly share of searches table
MonthVoxFenderBlackstarOrangeBossMesa/BoogiePeaveyMarshall
Oct 202542.6%42.5%7.7%3.1%1.6%1.1%1.1%0.34%
Nov 202551.9%35.2%6.2%3%1.4%0.92%0.92%0.34%
Dec 202552.2%35.5%5.3%3.1%1.5%0.93%1.1%0.34%
Jan 202646.7%38.8%7%3.3%1.6%1%1.2%0.36%
Feb 202646.1%39%6.9%3.3%1.9%1.2%1.2%0.36%
Mar 202647.1%38.6%7%2.8%2.2%1%1%0.31%
Apr 202650.5%35.1%7.3%3%1.5%1.1%1.1%0.27%
May 202647.9%38.8%7.1%2.3%1.4%1%1%0.31%
Jun 202642.5%42%9%3%1.2%0.93%0.93%0.33%
Jul 202652.4%35.3%6.4%2.6%1.2%0.94%0.94%0.3%
Aug 202647.5%38.9%6%3.4%1.4%1.3%1%0.45%
Sep 202647.1%38.4%7.1%3.4%1.4%1.3%1%0.38%

  1. 1.Vox

    47.1%

    Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.5 points.

  2. 2.Fender

    38.4%

    Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Blackstar

    7.1%

    Held 3rd. 153K estimated branded searches, +19.5% vs prior month. Share +1.1 points.

  4. 4.Orange

    3.4%

    Held 4th. 73.4K estimated branded searches, +0.69% vs prior month. Share 0 points.

  5. 5.Boss

    1.4%

    Held 5th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.

  6. 6.Mesa/Boogie

    1.3%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Peavey

    1%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Marshall

    0.38%

    Held 8th. 8.2K estimated branded searches, -15.5% vs prior month. Share -0.1 points.

Compare popularity between Orange and its closest rivals

Every comparison with Orange

7 comparisons

How has branded search demand for Orange changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Orange worldwide held steady, from 73.9K to 73.4K.
  • Across the 12 months ending September 2026, Orange’s share of searches among guitar amp brands worldwide peaked at 3.4% in August 2026 and was lowest at 2.3% in May 2026.

How did search popularity change for guitar amp brands worldwide in September 2026?

4 changes

  1. In September 2026, Blackstar gained share of searches among guitar amp brands worldwide, from 6% to 7.1%.

  2. In September 2026, Fender lost share of searches among guitar amp brands worldwide, from 38.9% to 38.4%.

  3. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

  4. Estimated monthly branded searches for Peavey worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Orange’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • orange amp
  • orange amps
  • orange guitar
  • orange guitar amp
  • orangeamps

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How the Brand Demand Index is measured

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