Mesa/Boogie vs Vox:Which is more popular?
In September 2026, Vox had more branded searches than Mesa/Boogie among guitar amp brands worldwide. Vox had about 1 million branded searches, while Mesa/Boogie had 27,100. Vox made up 47.1% of all guitar amp brand searches we track, and Mesa/Boogie accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about guitar amp brands, Vox appeared in three of the four answers and Mesa/Boogie in two. Vox was mentioned before Mesa/Boogie in every answer that named either.
Who do people search for more?
Vox, about 38 searches for every 1 for Mesa/Boogie
Who does AI mention more?
Vox, mentioned in 3 of 4 answers, Mesa/Boogie in 2
Who does AI recommend more?
Vox, named ahead of Mesa/Boogie in 3 of 3 answers
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vox was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mesa/Boogie was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Vox was listed before Mesa/Boogie in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy?”
Asked ChatGPT
“What are the best guitar amp brands?”
Asked ChatGPT
“What's the best guitar amp brand for home practice?”
Searched Google, AI Overview
“guitar amp brands”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mesa/Boogie or Vox more popular in search?
This chart shows how often people search Google for Mesa/Boogie and Vox by name. Each line represents a brand's share of searches for all eight guitar amp brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vox, Mesa/Boogie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vox | Fender | Blackstar | Orange | Boss | Mesa/Boogie | Peavey | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 42.5% | 7.7% | 3.1% | 1.6% | 1.1% | 1.1% | 0.34% |
| Nov 2025 | 51.9% | 35.2% | 6.2% | 3% | 1.4% | 0.92% | 0.92% | 0.34% |
| Dec 2025 | 52.2% | 35.5% | 5.3% | 3.1% | 1.5% | 0.93% | 1.1% | 0.34% |
| Jan 2026 | 46.7% | 38.8% | 7% | 3.3% | 1.6% | 1% | 1.2% | 0.36% |
| Feb 2026 | 46.1% | 39% | 6.9% | 3.3% | 1.9% | 1.2% | 1.2% | 0.36% |
| Mar 2026 | 47.1% | 38.6% | 7% | 2.8% | 2.2% | 1% | 1% | 0.31% |
| Apr 2026 | 50.5% | 35.1% | 7.3% | 3% | 1.5% | 1.1% | 1.1% | 0.27% |
| May 2026 | 47.9% | 38.8% | 7.1% | 2.3% | 1.4% | 1% | 1% | 0.31% |
| Jun 2026 | 42.5% | 42% | 9% | 3% | 1.2% | 0.93% | 0.93% | 0.33% |
| Jul 2026 | 52.4% | 35.3% | 6.4% | 2.6% | 1.2% | 0.94% | 0.94% | 0.3% |
| Aug 2026 | 47.5% | 38.9% | 6% | 3.4% | 1.4% | 1.3% | 1% | 0.45% |
| Sep 2026 | 47.1% | 38.4% | 7.1% | 3.4% | 1.4% | 1.3% | 1% | 0.38% |
How has the Mesa/Boogie and Vox comparison changed over the last 12 months?
3 findings
- Vox was ahead of Mesa/Boogie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mesa/Boogie’s share of searches among guitar amp brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands worldwide moved from 42.6% to 47.1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for guitar amp brands worldwide in September 2026?
0 changes
Neither Mesa/Boogie nor Vox moved beyond provider rounding among guitar amp brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mesa/Boogie’s and Vox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mesa/Boogie
1 branded search term
- mesa boogie
Vox
2 branded search terms
- vox
- vox amp
Other head-to-heads among guitar amp brands
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