Brandwave

Alesis vs Boss:Which is searched more?

In September 2026, Boss had more branded searches than Alesis among drum machine brands worldwide. Boss was estimated to have 31.2K branded searches compared to Alesis’ 27.1K, and held a 4.8% Share of Search versus Alesis’ 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among drum machine brands worldwide in September 2026Which is more popular in search, Alesis or Boss?
Alesis4.2%27.1K searches
vs
Boss4.8%31.2K searches

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Which is more popular in search, Alesis or Boss?

Compare the drum machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alesis and Boss among drum machine brands worldwide, by month

Share of Search by month for Boss, Alesis. The figures are in the table below the chart.

View monthly share of search table
MonthAkaiBehringerMoogArturiaKorgBossAlesis
Oct 202523.2%23.2%15.5%15.5%12.7%5.4%4.6%
Nov 202520.9%20.9%13.9%20.9%13.9%5.4%4.2%
Dec 202522%22%12.1%18%14.7%5.8%5.4%
Jan 202622.5%22.5%15%15%15%5.6%4.5%
Feb 202621.4%21.4%14.4%17.5%14.4%6.7%4.3%
Mar 202623.8%19.4%15.8%15.8%13%8.2%3.9%
Apr 202622.3%27.1%14.8%14.8%12.2%5%3.7%
May 202622.9%27.9%15.3%12.6%12.6%5.1%3.8%
Jun 202623.2%23.2%15.6%15.6%12.7%4.9%4.7%
Jul 202622.6%22.6%15.2%15.2%15.2%4.7%4.5%
Aug 202621.2%21.2%17.2%14.2%17.2%4.7%4.2%
Sep 202621%21%21%14%14%4.8%4.2%

How has the Alesis and Boss comparison changed over the last 12 months?

  • Boss was ahead of Alesis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alesis’ estimated Share of Search among drum machine brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Boss’ estimated Share of Search among drum machine brands worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 38.3K to 31.2K.

How did search popularity change for drum machine brands worldwide in September 2026?

  1. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

  2. Estimated monthly branded searches for Alesis worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among drum machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Alesis’ and Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alesis

1 branded search term

  • alesis

Boss

4 branded search terms

  • boss amp
  • boss guitar pedal
  • boss pedal
  • boss tuner

How the Brand Demand Index is measured

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