Brandwave

Arturia vs Sequential:Which is more popular?

In September 2026, Arturia had more branded searches than Sequential among synthesizer brands worldwide. Arturia had about 90,500 branded searches, while Sequential had 1,900. Arturia made up 21.9% of all synthesizer brand searches we track, and Sequential accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Arturia appeared in four of the five answers and Sequential in two. Arturia was mentioned before Sequential in two out of three answers.

Among synthesizer brands worldwide in September 2026

Who do people search for more?

Arturia, about 48 searches for every 1 for Sequential

Arturia 90.5K searchesSequential 1.9K searches

Who does AI mention more?

Arturia, mentioned in 4 of 5 answers, Sequential in 2

Arturia in 4 of 5Sequential in 2 of 5

Who does AI recommend more?

Arturia, named ahead of Sequential in 2 of 3 answers

Arturia first in 2Sequential first in 1

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arturia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arturia was listed before Sequential in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moog1st
  2. Korg2nd
  3. Arturia3rd
  4. Roland4th
  5. Sequential5th
  6. Novation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arturia or Sequential more popular in search?

This chart shows how often people search Google for Arturia and Sequential by name. Each line represents a brand's share of searches for all six synthesizer brands we track, month by month, from English-language searches worldwide.

Arturia and Sequential among synthesizer brands worldwide, by month

Share of searches by month for Arturia, Sequential. The figures are in the table below the chart.

View monthly share of searches table
MonthMoogArturiaKorgNovationRolandSequential
Oct 202526.9%26.9%22.1%18.1%5.4%0.59%
Nov 202522.7%34.1%22.7%15.3%4.6%0.5%
Dec 202520.8%31.1%25.3%17%5.1%0.55%
Jan 202625.7%25.7%25.7%17.3%5.2%0.44%
Feb 202623.5%28.6%23.5%19.2%4.7%0.49%
Mar 202627.2%27.2%22.4%18.3%4.5%0.47%
Apr 202627.2%27.2%22.4%18.3%4.5%0.47%
May 202628.6%23.5%23.5%19.2%4.7%0.49%
Jun 202626%26%21.2%21.2%5.2%0.46%
Jul 202624.8%24.8%24.8%20.2%5%0.52%
Aug 202627.8%22.9%27.8%15.3%5.6%0.48%
Sep 202632.6%21.9%21.9%17.9%5.4%0.46%

How has the Arturia and Sequential comparison changed over the last 12 months?

3 findings
  • Arturia was ahead of Sequential in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands worldwide moved from 26.9% to 21.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands worldwide moved from 0.59% to 0.46%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for synthesizer brands worldwide in September 2026?

2 changes
  1. In September 2026, Arturia lost share of searches among synthesizer brands worldwide, from 22.9% to 21.9%.

  2. Estimated monthly branded searches for Sequential worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arturia’s and Sequential’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arturia

1 branded search term

  • arturia

Sequential

1 branded search term

  • sequential synth

How the Brand Demand Index is measured

Other head-to-heads among synthesizer brands

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