How popular isMoog in search?
In September 2026, there were an estimated 135K branded searches for Moog worldwide which is up 22.7% over the last 12 months. Moog holds 42% estimated Share of Search among synthesizer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which synthesizer brands compete with Moog?
Share of Search by month for Moog, Korg, Novation, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Moog | Korg | Novation | Roland |
|---|---|---|---|---|
| Oct 2025 | 37.1% | 30.5% | 24.9% | 7.5% |
| Nov 2025 | 34.8% | 34.8% | 23.4% | 7% |
| Dec 2025 | 30.5% | 37.1% | 24.9% | 7.5% |
| Jan 2026 | 34.8% | 34.8% | 23.4% | 7% |
| Feb 2026 | 33.1% | 33.1% | 27.1% | 6.6% |
| Mar 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| Apr 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| May 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| Jun 2026 | 35.3% | 28.8% | 28.8% | 7.1% |
| Jul 2026 | 33.1% | 33.1% | 27.1% | 6.6% |
| Aug 2026 | 36.3% | 36.3% | 20% | 7.3% |
| Sep 2026 | 42% | 28.1% | 23% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42% | 135K | +22.7% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.1% | 90.5K | -17.7% | -8.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23% | 74K | +22.3% | +3 points | |
| 4, held 4th | 6.9% | 22.2K | 0% | -0.4 points |
1.
Moog42%
Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +5.6 points.
2.
Korg28.1%
Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -8.2 points.
3.
Novation23%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3 points.
4.
Roland6.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Moog and its closest rivals
Every comparison with Moog
9 comparisons
How has branded search demand for Moog changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moog worldwide rose from 110K to 135K.
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide increased from 37.1% to 42%.
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide peaked at 42% in September 2026 and was lowest at 30.5% in December 2025.
How did search popularity change for synthesizer brands worldwide in September 2026?
3 changes
In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 42% estimated Share of Search.
In September 2026, Novation gained estimated Share of Search among synthesizer brands worldwide, from 20% to 23%.
In September 2026, Korg lost estimated Share of Search among synthesizer brands worldwide, from 36.3% to 28.1%.
Where does Moog compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Drum machine brands | 3rd of 7 | 22% | Show ranking |
| Keyboards and synths | 1st of 6 | 26.9% | Show ranking |
| Synthesizer brands | 1st of 4 | 42% | Shown above |
How is Moog measured?
Brandwave collects information about searches that people make online using Moog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moog
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Is Moog your brand?
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