Arturia vs Moog:Which is more popular by branded search?
In August 2026, Moog had more branded searches than Arturia among keyboards and synths worldwide. Moog was estimated to have 110K branded searches compared to Arturia’s 90.5K, and held a 2.5% Share of Search versus Arturia’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arturia or Moog?
Compare the keyboards and synths people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moog, Arturia. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Korg | Moog | Arturia | Novation | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.49% |
| Nov 2025 | 89.5% | 2.4% | 2.4% | 3.6% | 1.6% | 0.49% |
| Dec 2025 | 90.5% | 2.4% | 2% | 3% | 1.6% | 0.49% |
| Jan 2026 | 90.6% | 2.4% | 2.4% | 2.4% | 1.6% | 0.49% |
| Feb 2026 | 91.4% | 2% | 2% | 2.5% | 1.7% | 0.4% |
| Mar 2026 | 92.5% | 1.7% | 2% | 2% | 1.4% | 0.34% |
| Apr 2026 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.4% |
| May 2026 | 91.4% | 2% | 2.5% | 2% | 1.7% | 0.4% |
| Jun 2026 | 92.2% | 1.7% | 2% | 2% | 1.7% | 0.41% |
| Jul 2026 | 91.8% | 2% | 2% | 2% | 1.7% | 0.41% |
| Aug 2026 | 91.2% | 2.5% | 2.5% | 2% | 1.3% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arturia and Moog comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Moog took it in May 2026.
- Across the 11 months ending August 2026, Arturia’s estimated Share of Search among keyboards and synths worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Moog’s estimated Share of Search among keyboards and synths worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for keyboards and synths worldwide in August 2026?
2 changes
In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide.
In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Arturia’s and Moog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.