Roland vs Scandalli:Which is more popular?
In October 2026, Roland and Scandalli were level in searches among accordion brands worldwide, with an estimated 1.6K branded searches each, at 9.3% of the total each. When we asked ChatGPT and Google AI Overviews about accordion brands, Roland appeared in three of the five answers and Scandalli in two. Scandalli was mentioned before Roland in every answer.
Who do people search for more?
Roland and Scandalli are searched for about as often as each other.
Who does AI mention more?
Roland, mentioned in 3 of 5 answers, Scandalli in 2
Who does AI recommend more?
Scandalli, named ahead of Roland in every answer
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Top accordion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roland was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scandalli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scandalli was listed before Roland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accordion brands
5 answers
Asked ChatGPT
“What's the best accordion for a beginner?”
Asked ChatGPT
“Which accordion brand should I buy?”
Asked ChatGPT
“What are the best accordion makers?”
Searched Google, AI Overview
“accordion”
Searched Google, AI Overview
“accordion for sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Roland or Scandalli more popular in search?
This chart shows how often people search Google for Roland and Scandalli by name. Each line represents a brand's share of searches for all six accordion brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Roland, Scandalli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hohner | Paolo Soprani | Roland | Scandalli | Castagnari | Excelsior |
|---|---|---|---|---|---|---|
| Nov 2025 | 58.2% | 11.5% | 7.7% | 9.1% | 9.1% | 4.2% |
| Dec 2025 | 67.6% | 9% | 6% | 7.1% | 7.1% | 3.3% |
| Jan 2026 | 67.3% | 8.9% | 5.9% | 7.1% | 7.1% | 3.7% |
| Feb 2026 | 60.9% | 12.1% | 5% | 9.6% | 8% | 4.4% |
| Mar 2026 | 60.6% | 9.5% | 6.5% | 9.5% | 9.5% | 4.4% |
| Apr 2026 | 59.2% | 11.4% | 6% | 9.6% | 9.6% | 4.3% |
| May 2026 | 58.6% | 11.3% | 5.9% | 9.5% | 9.5% | 5.2% |
| Jun 2026 | 62.6% | 10.1% | 6.3% | 8.2% | 8.2% | 4.6% |
| Jul 2026 | 55.9% | 11% | 6.9% | 9% | 11% | 6.1% |
| Aug 2026 | 60.3% | 9.7% | 6.1% | 9.7% | 9.7% | 4.4% |
| Sep 2026 | 59.2% | 9.6% | 7.8% | 9.6% | 9.6% | 4.3% |
| Oct 2026 | 57.6% | 11.1% | 9.3% | 9.3% | 7.6% | 5.1% |
How has branded search for Roland and Scandalli changed worldwide over the last 12 months?
3 findings
- Roland was ahead of Scandalli in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide moved from 7.7% to 9.3%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Scandalli’s share of searches among accordion brands worldwide moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for accordion brands worldwide in October 2026?
2 changes
In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.
Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.
How are Roland’s and Scandalli’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Roland’s and Scandalli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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