Accordion brands:Which are most popular?

Name: Accordion brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hohner was the most searched accordion brand worldwide, accounting for 57.6% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Hohner was mentioned most often, in four of the five answers. Hohner and Scandalli tied as the most recommended.

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Top accordion brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hohner was mentioned most often, in four of the five answers. Hohner and Scandalli tied as the most recommended. Roland was third. Paolo Soprani, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hohner	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Roland	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Scandalli	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Paolo Soprani	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Castagnari	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Excelsior	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accordion brands

5 answers

Asked ChatGPT
“What's the best accordion for a beginner?”
1. 1Hohner
Asked ChatGPT
“Which accordion brand should I buy?”
1. 1Hohner
2. 2Scandalli
3. 3Roland
Asked ChatGPT
“What are the best accordion makers?”
1. 1Scandalli
2. 2Hohner
3. 3Roland
Searched Google, AI Overview
“accordion”
1. 1Roland
Searched Google, AI Overview
“accordion for sale”
1. 1Hohner

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which accordion brands do people search for most?

This chart shows how often people search Google for each accordion brand by name. Each line represents a brand's share of searches for all six accordion brands we track, month by month, from English-language searches worldwide.

Share of searches among accordion brands worldwide, by month

Month	Hohner	Paolo Soprani	Roland	Scandalli	Castagnari	Excelsior
Nov 2025	58.2%	11.5%	7.7%	9.1%	9.1%	4.2%
Dec 2025	67.6%	9%	6%	7.1%	7.1%	3.3%
Jan 2026	67.3%	8.9%	5.9%	7.1%	7.1%	3.7%
Feb 2026	60.9%	12.1%	5%	9.6%	8%	4.4%
Mar 2026	60.6%	9.5%	6.5%	9.5%	9.5%	4.4%
Apr 2026	59.2%	11.4%	6%	9.6%	9.6%	4.3%
May 2026	58.6%	11.3%	5.9%	9.5%	9.5%	5.2%
Jun 2026	62.6%	10.1%	6.3%	8.2%	8.2%	4.6%
Jul 2026	55.9%	11%	6.9%	9%	11%	6.1%
Aug 2026	60.3%	9.7%	6.1%	9.7%	9.7%	4.4%
Sep 2026	59.2%	9.6%	7.8%	9.6%	9.6%	4.3%
Oct 2026	57.6%	11.1%	9.3%	9.3%	7.6%	5.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hohner	57.6%	9.9K	0%	-1.6 points
2, moved from 3rd to 2nd	Paolo Soprani	11.1%	1.9K	+18.8%	+1.5 pointsmoved from 3rd to 2nd
3, moved from 5th to 3rd	Roland	9.3%	1.6K	+23.1%	+1.5 pointsmoved from 5th to 3rd
4, held 4th	Scandalli	9.3%	1.6K	0%	-0.3 points
5, moved from 2nd to 5th	Castagnari	7.6%	1.3K	-18.8%	-2 pointsmoved from 2nd to 5th
6, held 6th	Excelsior	5.1%	880	+22.2%	+0.8 points

1.Hohner
57.6%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.Paolo Soprani
11.1%
Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.5 points.
3.Roland
9.3%
Moved from 5th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.
4.Scandalli
9.3%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Castagnari
7.6%
Moved from 2nd to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2 points.
6.Excelsior
5.1%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.

Which brand is most popular in search among accordion brands worldwide?

6 brands

In October 2026, Hohner was the most searched among accordion brands worldwide, with an estimated 9.9K branded searches, 57.6% of all searches for the six tracked by the Brandwave Brand Demand Index. Paolo Soprani is in 2nd place, 46.6 percentage points behind at 11.1%.

Global accordion brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hohner	58.2% → 57.6%	67.6%Dec 2025	55.9%Jul 2026	1st
Paolo Soprani	11.5% → 11.1%	12.1%Feb 2026	8.9%Jan 2026	2nd
Roland	7.7% → 9.3%	9.3%Oct 2026	5%Feb 2026	5th → 3rd
Scandalli	9.1% → 9.3%	9.7%Aug 2026	7.1%Jan 2026	4th
Castagnari	9.1% → 7.6%	11%Jul 2026	7.1%Jan 2026	3rd → 5th
Excelsior	4.2% → 5.1%	6.1%Jul 2026	3.3%Dec 2025	6th

Each finding as a sentence

Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide decreased from 58.2% to 57.6%.
Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide increased from 7.7% to 9.3%.
Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide decreased from 9.1% to 7.6%.
Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide increased from 4.2% to 5.1%.
Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide peaked at 67.6% in December 2025 and was lowest at 55.9% in July 2026.
Across the 12 months ending October 2026, Paolo Soprani’s share of searches among accordion brands worldwide peaked at 12.1% in February 2026 and was lowest at 8.9% in January 2026.
Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide peaked at 9.3% in October 2026 and was lowest at 5% in February 2026.
Across the 12 months ending October 2026, Scandalli’s share of searches among accordion brands worldwide peaked at 9.7% in August 2026 and was lowest at 7.1% in January 2026.
Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide peaked at 11% in July 2026 and was lowest at 7.1% in January 2026.
Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide peaked at 6.1% in July 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending October 2026, Roland rose from 5th to 3rd among accordion brands worldwide.
Across the 12 months ending October 2026, Castagnari fell from 3rd to 5th among accordion brands worldwide.
Across the 12 months ending October 2026, Paolo Soprani and Scandalli held steady: their share of searches among accordion brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for accordion brands worldwide in October 2026?

6 changes

In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.
In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.
In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%.
In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.
In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.
Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are branded searches counted for accordion brands?

6 search terms

Each brand's share of searches among accordion brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.