Brandwave

Hohner vs Scandalli:Which is more popular?

In October 2026, Hohner had more branded searches than Scandalli among accordion brands worldwide. Hohner had about 9,900 branded searches, while Scandalli had 1,600. Hohner made up 57.6% of all accordion brand searches we track, and Scandalli accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about accordion brands, Hohner appeared in four of the five answers and Scandalli in two. Hohner and Scandalli were each mentioned first in one of the two answers.

Among accordion brands worldwide in October 2026

Who do people search for more?

Hohner, about 6 searches for every 1 for Scandalli

Hohner 9.9K searchesScandalli 1.6K searches

Who does AI mention more?

Hohner, mentioned in 4 of 5 answers, Scandalli in 2

Hohner in 4 of 5Scandalli in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Hohner first in 1Scandalli first in 1

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Top accordion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hohner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scandalli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hohner and Scandalli were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hohner1st
  2. Scandalli1st
  3. Roland3rd
  4. Paolo Soprani–
  5. Castagnari–
  6. Excelsior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accordion brands

5 answers
  • Asked ChatGPT

    “What's the best accordion for a beginner?”

    1. 1Hohner
  • Asked ChatGPT

    “Which accordion brand should I buy?”

    1. 1Hohner
    2. 2Scandalli
    3. 3Roland
  • Asked ChatGPT

    “What are the best accordion makers?”

    1. 1Scandalli
    2. 2Hohner
    3. 3Roland
  • Searched Google, AI Overview

    “accordion”

    1. 1Roland
  • Searched Google, AI Overview

    “accordion for sale”

    1. 1Hohner

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Hohner or Scandalli more popular in search?

This chart shows how often people search Google for Hohner and Scandalli by name. Each line represents a brand's share of searches for all six accordion brands we track, month by month, from English-language searches worldwide.

Hohner and Scandalli among accordion brands worldwide, by month

Share of searches by month for Hohner, Scandalli. The figures are in the table below the chart.

View monthly share of searches table
MonthHohnerPaolo SopraniRolandScandalliCastagnariExcelsior
Nov 202558.2%11.5%7.7%9.1%9.1%4.2%
Dec 202567.6%9%6%7.1%7.1%3.3%
Jan 202667.3%8.9%5.9%7.1%7.1%3.7%
Feb 202660.9%12.1%5%9.6%8%4.4%
Mar 202660.6%9.5%6.5%9.5%9.5%4.4%
Apr 202659.2%11.4%6%9.6%9.6%4.3%
May 202658.6%11.3%5.9%9.5%9.5%5.2%
Jun 202662.6%10.1%6.3%8.2%8.2%4.6%
Jul 202655.9%11%6.9%9%11%6.1%
Aug 202660.3%9.7%6.1%9.7%9.7%4.4%
Sep 202659.2%9.6%7.8%9.6%9.6%4.3%
Oct 202657.6%11.1%9.3%9.3%7.6%5.1%

Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.

How has branded search for Hohner and Scandalli changed worldwide over the last 12 months?

3 findings
  • Hohner was ahead of Scandalli in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide moved from 58.2% to 57.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending October 2026, Scandalli’s share of searches among accordion brands worldwide moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for accordion brands worldwide in October 2026?

3 changes
  1. In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.

  2. In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.

  3. Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Hohner’s and Scandalli’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hohner’s and Scandalli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hohner

1 branded search term

  • hohner accordion

Scandalli

1 branded search term

  • scandalli accordion

How the Brand Demand Index is measured

Other head-to-heads among accordion brands

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