How popular isScandalli?
In October 2026, people searched for Scandalli by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 9.3% of all global accordion brand searches, placing Scandalli fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about accordion brands, Scandalli appeared in two of the five answers and was the joint most recommended of the six.
Scandalli is the fourth most searched of 6 competitors and the joint most recommended in the AI answers we collected.
HohnerShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Paolo SopraniShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RolandShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ScandalliShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
CastagnariShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top accordion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scandalli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scandalli is the joint most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accordion brands
5 answers
Asked ChatGPT
“What's the best accordion for a beginner?”
Asked ChatGPT
“Which accordion brand should I buy?”
Asked ChatGPT
“What are the best accordion makers?”
Searched Google, AI Overview
“accordion”
Searched Google, AI Overview
“accordion for sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Scandalli compared with other accordion brands worldwide?
Share of searches by month for Hohner, Paolo Soprani, Roland, Scandalli, Castagnari, Excelsior. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hohner | Paolo Soprani | Roland | Scandalli | Castagnari | Excelsior |
|---|---|---|---|---|---|---|
| Nov 2025 | 58.2% | 11.5% | 7.7% | 9.1% | 9.1% | 4.2% |
| Dec 2025 | 67.6% | 9% | 6% | 7.1% | 7.1% | 3.3% |
| Jan 2026 | 67.3% | 8.9% | 5.9% | 7.1% | 7.1% | 3.7% |
| Feb 2026 | 60.9% | 12.1% | 5% | 9.6% | 8% | 4.4% |
| Mar 2026 | 60.6% | 9.5% | 6.5% | 9.5% | 9.5% | 4.4% |
| Apr 2026 | 59.2% | 11.4% | 6% | 9.6% | 9.6% | 4.3% |
| May 2026 | 58.6% | 11.3% | 5.9% | 9.5% | 9.5% | 5.2% |
| Jun 2026 | 62.6% | 10.1% | 6.3% | 8.2% | 8.2% | 4.6% |
| Jul 2026 | 55.9% | 11% | 6.9% | 9% | 11% | 6.1% |
| Aug 2026 | 60.3% | 9.7% | 6.1% | 9.7% | 9.7% | 4.4% |
| Sep 2026 | 59.2% | 9.6% | 7.8% | 9.6% | 9.6% | 4.3% |
| Oct 2026 | 57.6% | 11.1% | 9.3% | 9.3% | 7.6% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 9.9K | 0% | -1.6 points | |
| 2, moved from 3rd to 2nd | 11.1% | 1.9K | +18.8% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 9.3% | 1.6K | +23.1% | +1.5 pointsmoved from 5th to 3rd | |
| 4, held 4th | 9.3% | 1.6K | 0% | -0.3 points | |
| 5, moved from 2nd to 5th | 7.6% | 1.3K | -18.8% | -2 pointsmoved from 2nd to 5th | |
| 6, held 6th | 5.1% | 880 | +22.2% | +0.8 points |
1.
Hohner57.6%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.
11.1%
Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.5 points.
3.
Roland9.3%
Moved from 5th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.
9.3%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.6%
Moved from 2nd to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2 points.
5.1%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.8 points.
Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.
Compare popularity between Scandalli and its closest rivals
Every comparison with Scandalli
5 comparisons
How has branded search demand for Scandalli changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Scandalli worldwide fell from 1.9K to 1.6K.
- Across the 12 months ending October 2026, Scandalli’s share of searches among accordion brands worldwide peaked at 9.7% in August 2026 and was lowest at 7.1% in January 2026.
How did search popularity change for accordion brands worldwide in October 2026?
6 changes
In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.
In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.
In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%.
In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.
In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.
Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.
How are Scandalli’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Scandalli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- scandalli accordion
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