Brandwave

How popular isRoland?

In October 2026, people searched for Roland by name about 121,000 times worldwide, a 10% decrease from the previous year. These searches made up 9.3% of all global accordion brand searches, placing Roland third out of six brands. When we asked both ChatGPT and Google AI Overviews about accordion brands, Roland appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Roland is the third most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. HohnerShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Paolo SopraniShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RolandShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ScandalliShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. CastagnariShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top accordion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roland was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roland is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hohner1st
  2. Scandalli1st
  3. Roland3rd
  4. Paolo Soprani–
  5. Castagnari–
  6. Excelsior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accordion brands

5 answers

  • Asked ChatGPT

    “What's the best accordion for a beginner?”

    1. 1Hohner

  • Asked ChatGPT

    “Which accordion brand should I buy?”

    1. 1Hohner
    2. 2Scandalli
    3. 3Roland

  • Asked ChatGPT

    “What are the best accordion makers?”

    1. 1Scandalli
    2. 2Hohner
    3. 3Roland

  • Searched Google, AI Overview

    “accordion”

    1. 1Roland

  • Searched Google, AI Overview

    “accordion for sale”

    1. 1Hohner

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Roland compared with other accordion brands worldwide?

Roland against accordion brands worldwide, by month

Share of searches by month for Hohner, Paolo Soprani, Roland, Scandalli, Castagnari, Excelsior. The figures are in the table below the chart.

View monthly share of searches table
MonthHohnerPaolo SopraniRolandScandalliCastagnariExcelsior
Nov 202558.2%11.5%7.7%9.1%9.1%4.2%
Dec 202567.6%9%6%7.1%7.1%3.3%
Jan 202667.3%8.9%5.9%7.1%7.1%3.7%
Feb 202660.9%12.1%5%9.6%8%4.4%
Mar 202660.6%9.5%6.5%9.5%9.5%4.4%
Apr 202659.2%11.4%6%9.6%9.6%4.3%
May 202658.6%11.3%5.9%9.5%9.5%5.2%
Jun 202662.6%10.1%6.3%8.2%8.2%4.6%
Jul 202655.9%11%6.9%9%11%6.1%
Aug 202660.3%9.7%6.1%9.7%9.7%4.4%
Sep 202659.2%9.6%7.8%9.6%9.6%4.3%
Oct 202657.6%11.1%9.3%9.3%7.6%5.1%

  1. 1.Hohner

    57.6%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Paolo Soprani

    11.1%

    Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.5 points.

  3. 3.Roland

    9.3%

    Moved from 5th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.

  4. 4.Scandalli

    9.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Castagnari

    7.6%

    Moved from 2nd to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2 points.

  6. 6.Excelsior

    5.1%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.

Compare popularity between Roland and its closest rivals

Every comparison with Roland

46 comparisons

How has branded search demand for Roland changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Roland worldwide fell from 135K to 121K.
  • Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide increased from 7.7% to 9.3%.
  • Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide peaked at 9.3% in October 2026 and was lowest at 5% in February 2026.
  • Across the 12 months ending October 2026, Roland rose from 5th to 3rd among accordion brands worldwide.

How did search popularity change for accordion brands worldwide in October 2026?

6 changes

  1. In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.

  2. In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.

  3. In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%.

  4. In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.

  5. In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.

  6. Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Roland’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roland accordion
  • roland cable
  • roland digital piano
  • roland drum
  • roland drum kit
  • roland drum machine
  • roland drum stool
  • roland drums
  • roland guitar cable
  • roland hand drum
  • roland keyboard
  • roland keyboard bench
  • roland keyboard controller
  • roland midi controller
  • roland midi keyboard
  • roland piano
  • roland piano bench
  • roland piano stool
  • roland stage piano
  • roland synth
  • roland synthesiser
  • roland tr 8s

Do you work for Roland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roland compete?

Roland is ranked by how often people search for it in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Digital piano and keyboard brands2nd of 614.2%Show ranking
Drum kit brands2nd of 1014%Show ranking
MIDI controller brands6th of 60.98%Show ranking
Drum machine brands3rd of 913.2%Show ranking
Drum throne brands8th of 80.06%Show ranking
Synthesizer brands2nd of 618.1%Show ranking
Guitar cable brands6th of 71.8%Show ranking
Accordion brands3rd of 69.3%Shown above
Piano stool brands3rd of 418%Show ranking
Hand drum brands4th of 42.7%Show ranking
Piano bench brands1st of 839.6%Show ranking
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