Brandwave

How popular isExcelsior?

In October 2026, people searched for Excelsior by name about 880 times worldwide, about the same as the previous year. These searches made up 5.1% of all global accordion brand searches, placing Excelsior sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about accordion brands, Excelsior did not appear in any of the answers.

Search and AI answers in October 2026

Excelsior is the sixth most searched of 6 competitors and not named in the AI answers we collected.

  1. HohnerShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Paolo SopraniShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RolandShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ScandalliShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. ExcelsiorShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top accordion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excelsior did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hohner1st
  2. Scandalli1st
  3. Roland3rd
  4. Paolo Soprani–
  5. Castagnari–
  6. Excelsior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accordion brands

5 answers

  • Asked ChatGPT

    “What's the best accordion for a beginner?”

    1. 1Hohner

  • Asked ChatGPT

    “Which accordion brand should I buy?”

    1. 1Hohner
    2. 2Scandalli
    3. 3Roland

  • Asked ChatGPT

    “What are the best accordion makers?”

    1. 1Scandalli
    2. 2Hohner
    3. 3Roland

  • Searched Google, AI Overview

    “accordion”

    1. 1Roland

  • Searched Google, AI Overview

    “accordion for sale”

    1. 1Hohner

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Excelsior compared with other accordion brands worldwide?

Excelsior against accordion brands worldwide, by month

Share of searches by month for Hohner, Paolo Soprani, Roland, Scandalli, Castagnari, Excelsior. The figures are in the table below the chart.

View monthly share of searches table
MonthHohnerPaolo SopraniRolandScandalliCastagnariExcelsior
Nov 202558.2%11.5%7.7%9.1%9.1%4.2%
Dec 202567.6%9%6%7.1%7.1%3.3%
Jan 202667.3%8.9%5.9%7.1%7.1%3.7%
Feb 202660.9%12.1%5%9.6%8%4.4%
Mar 202660.6%9.5%6.5%9.5%9.5%4.4%
Apr 202659.2%11.4%6%9.6%9.6%4.3%
May 202658.6%11.3%5.9%9.5%9.5%5.2%
Jun 202662.6%10.1%6.3%8.2%8.2%4.6%
Jul 202655.9%11%6.9%9%11%6.1%
Aug 202660.3%9.7%6.1%9.7%9.7%4.4%
Sep 202659.2%9.6%7.8%9.6%9.6%4.3%
Oct 202657.6%11.1%9.3%9.3%7.6%5.1%

  1. 1.Hohner

    57.6%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Paolo Soprani

    11.1%

    Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.5 points.

  3. 3.Roland

    9.3%

    Moved from 5th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.

  4. 4.Scandalli

    9.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Castagnari

    7.6%

    Moved from 2nd to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2 points.

  6. 6.Excelsior

    5.1%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.

Compare popularity between Excelsior and its closest rivals

Every comparison with Excelsior

5 comparisons

How has branded search demand for Excelsior changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Excelsior worldwide held steady at 880.
  • Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide increased from 4.2% to 5.1%.
  • Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide peaked at 6.1% in July 2026 and was lowest at 3.3% in December 2025.

How did search popularity change for accordion brands worldwide in October 2026?

6 changes

  1. In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.

  2. In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.

  3. In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%.

  4. In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.

  5. In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.

  6. Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Excelsior’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Excelsior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • excelsior accordion

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How the Brand Demand Index is measured

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