Brandwave

Castagnari vs Paolo Soprani:Which is more popular?

In October 2026, Paolo Soprani had more branded searches than Castagnari among accordion brands worldwide. Paolo Soprani had about 1,900 branded searches, while Castagnari had 1,300. Paolo Soprani made up 11.1% of all accordion brand searches we track, and Castagnari accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about accordion brands, neither Castagnari nor Paolo Soprani appeared in any of the five answers.

Among accordion brands worldwide in October 2026

Who do people search for more?

Paolo Soprani, about 46% more searches than Castagnari

Paolo Soprani 1.9K searchesCastagnari 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Castagnari in 0 of 5Paolo Soprani in 0 of 5

Follow Castagnari vs Paolo Soprani and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top accordion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Castagnari nor Paolo Soprani showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hohner1st
  2. Scandalli1st
  3. Roland3rd
  4. Paolo Soprani–
  5. Castagnari–
  6. Excelsior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hohner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scandalli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paolo Soprani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castagnari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Excelsior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accordion brands

5 answers
  • Asked ChatGPT

    “What's the best accordion for a beginner?”

    1. 1Hohner
  • Asked ChatGPT

    “Which accordion brand should I buy?”

    1. 1Hohner
    2. 2Scandalli
    3. 3Roland
  • Asked ChatGPT

    “What are the best accordion makers?”

    1. 1Scandalli
    2. 2Hohner
    3. 3Roland
  • Searched Google, AI Overview

    “accordion”

    1. 1Roland
  • Searched Google, AI Overview

    “accordion for sale”

    1. 1Hohner

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Castagnari or Paolo Soprani more popular in search?

This chart shows how often people search Google for Castagnari and Paolo Soprani by name. Each line represents a brand's share of searches for all six accordion brands we track, month by month, from English-language searches worldwide.

Castagnari and Paolo Soprani among accordion brands worldwide, by month

Share of searches by month for Paolo Soprani, Castagnari. The figures are in the table below the chart.

View monthly share of searches table
MonthHohnerPaolo SopraniRolandScandalliCastagnariExcelsior
Nov 202558.2%11.5%7.7%9.1%9.1%4.2%
Dec 202567.6%9%6%7.1%7.1%3.3%
Jan 202667.3%8.9%5.9%7.1%7.1%3.7%
Feb 202660.9%12.1%5%9.6%8%4.4%
Mar 202660.6%9.5%6.5%9.5%9.5%4.4%
Apr 202659.2%11.4%6%9.6%9.6%4.3%
May 202658.6%11.3%5.9%9.5%9.5%5.2%
Jun 202662.6%10.1%6.3%8.2%8.2%4.6%
Jul 202655.9%11%6.9%9%11%6.1%
Aug 202660.3%9.7%6.1%9.7%9.7%4.4%
Sep 202659.2%9.6%7.8%9.6%9.6%4.3%
Oct 202657.6%11.1%9.3%9.3%7.6%5.1%

How has branded search for Castagnari and Paolo Soprani changed worldwide over the last 12 months?

3 findings
  • Paolo Soprani was ahead of Castagnari in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide moved from 9.1% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending October 2026, Paolo Soprani’s share of searches among accordion brands worldwide moved from 11.5% to 11.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for accordion brands worldwide in October 2026?

3 changes
  1. In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.

  2. In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.

  3. In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.

How are Castagnari’s and Paolo Soprani’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castagnari’s and Paolo Soprani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castagnari

1 branded search term

  • castagnari

Paolo Soprani

1 branded search term

  • paolo soprani

How the Brand Demand Index is measured

Other head-to-heads among accordion brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.