Soundcraft vs Yamaha:Which is searched more?
In August 2026, Yamaha had more branded searches than Soundcraft among audio mixers worldwide. Yamaha was estimated to have 4.1M branded searches compared to Soundcraft’s 27.1K, and held a 92.4% Share of Search versus Soundcraft’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Soundcraft or Yamaha?
Compare the audio mixers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Soundcraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Soundcraft |
|---|---|---|
| Oct 2025 | 91% | 0.74% |
| Nov 2025 | 91.1% | 0.6% |
| Dec 2025 | 91% | 0.6% |
| Jan 2026 | 90.8% | 0.6% |
| Feb 2026 | 92.5% | 0.61% |
| Mar 2026 | 93.4% | 0.51% |
| Apr 2026 | 90.9% | 0.6% |
| May 2026 | 90.9% | 0.6% |
| Jun 2026 | 92.8% | 0.61% |
| Jul 2026 | 92.9% | 0.5% |
| Aug 2026 | 92.4% | 0.61% |
| Sep 2026 | — | — |
How has the Soundcraft and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Soundcraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Soundcraft’s estimated Share of Search among audio mixers worldwide moved from 0.74% to 0.61%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among audio mixers worldwide moved from 91% to 92.4%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for audio mixers worldwide in August 2026?
1 change
Estimated monthly branded searches for Soundcraft worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Soundcraft’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Soundcraft
1 branded search term
- soundcraft
Yamaha
1 branded search term
- yamaha
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.