Brandwave

Midas vs Soundcraft:Which is more popular?

In September 2026, Midas had more branded searches than Soundcraft among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Soundcraft had 33,100. Midas made up 25.1% of all analog mixer brand searches we track, and Soundcraft accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Soundcraft appeared in three of the five answers and Midas in one. Soundcraft was mentioned before Midas in every answer that named either.

Among analog mixer brands worldwide in September 2026

Who do people search for more?

Midas, about 74% more searches than Soundcraft

Midas 57.5K searchesSoundcraft 33.1K searches

Who does AI mention more?

Soundcraft, mentioned in 3 of 5 answers, Midas in 1

Soundcraft in 3 of 5Midas in 1 of 5

Who does AI recommend more?

Soundcraft, named ahead of Midas in 3 of 3 answers

Soundcraft first in 3Midas never first

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Top analog mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcraft was listed before Midas in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Yamaha2nd
  3. Soundcraft3rd
  4. Mackie4th
  5. Midas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about analog mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Midas or Soundcraft more popular in search?

This chart shows how often people search Google for Midas and Soundcraft by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.

Midas and Soundcraft among analog mixer brands worldwide, by month

Share of searches by month for Midas, Soundcraft. The figures are in the table below the chart.

View monthly share of searches table
MonthMidasYamahaAllen & HeathMackieSoundcraft
Oct 202526.5%24.2%18.7%15.3%15.3%
Nov 202527%24.5%19.5%15.9%13%
Dec 202524.7%25.8%16.3%19.9%13.3%
Jan 202624.5%25.9%20%16.3%13.4%
Feb 202625.3%27.2%20.3%13.6%13.6%
Mar 202626.2%26.5%19%15.5%12.7%
Apr 202626.9%25.9%19%15.5%12.7%
May 202628.4%24.8%18.8%15.4%12.6%
Jun 202625.2%27.8%16.7%16.7%13.7%
Jul 202625.6%28.5%17.2%17.2%11.5%
Aug 202624.8%28.6%16.5%16.5%13.5%
Sep 202625.1%25.1%17.7%17.7%14.5%

How has the Midas and Soundcraft comparison changed over the last 12 months?

3 findings
  • Midas was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches held steady at 57.5K.
  • Across the 12 months ending September 2026, Soundcraft’s share of searches among analog mixer brands worldwide moved from 15.3% to 14.5%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for analog mixer brands worldwide in September 2026?

2 changes

  1. In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%.

  2. In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Midas’ and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midas

5 branded search terms

  • midas console
  • midas heritage
  • midas m32
  • midas mixer
  • midas mr18

Soundcraft

1 branded search term

  • soundcraft

How the Brand Demand Index is measured

Other head-to-heads among analog mixer brands

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