Brandwave

How popular isYamaha in search?

In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 76% estimated Share of Search among analog mixer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha76%
  2. Midas22.7%
  3. Allen & Heath0.75%
  4. Soundcraft0.61%
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Which analog mixer brands compete with Yamaha?

Yamaha against analog mixer brands worldwide, by month

Share of Search by month for Yamaha, Midas. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaMidasAllen & HeathSoundcraft
Oct 202576%22.7%0.75%0.61%
Nov 202576.1%22.7%0.75%0.5%
Dec 202576.2%22.7%0.62%0.5%
Jan 202676.1%22.7%0.75%0.5%
Feb 202679.3%19.4%0.79%0.53%
Mar 202679.5%19.4%0.64%0.43%
Apr 202676.1%22.7%0.75%0.5%
May 202676.1%22.7%0.75%0.5%
Jun 202672.4%26.5%0.59%0.48%
Jul 202676.2%22.7%0.62%0.41%
Aug 202676.2%22.7%0.62%0.5%
Sep 202676%22.7%0.75%0.61%

  1. 1.Yamaha

    76%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Midas

    22.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Allen & Heath

    0.75%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Soundcraft

    0.61%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Yamaha and its closest rivals

Every comparison with Yamaha

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among analog mixer brands worldwide peaked at 79.5% in March 2026 and was lowest at 72.4% in June 2026.

How did search popularity change for analog mixer brands worldwide in September 2026?

  1. Midas’ estimated Share of Search among analog mixer brands worldwide has lost ground for 3 months in a row, from 26.5% to 22.7% in September 2026.

Where does Yamaha compete?

Yamaha is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dirt bikes brands2nd of 420.9%Show ranking
Home cinema brands2nd of 827.7%Show ranking
Quad bike brands1st of 452.3%Show ranking
Outboard motor brands1st of 654.4%Show ranking
Boat motors brands1st of 354.8%Show ranking
Bluetooth receiver brands1st of 463.5%Show ranking
Metronome brands1st of 665.7%Show ranking
Analog mixer brands1st of 476%Shown above
Bass guitars1st of 677.2%Show ranking
Xylophone brands1st of 687.7%Show ranking
Studio monitors1st of 590.2%Show ranking
Digital pianos1st of 596.9%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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