Brandwave

Boat Motors brands:Which are searched most?

In September 2026, Honda was the most searched among boat Motors brands worldwide, with an estimated 11.8M branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda58%
  2. Yamaha20.2%
  3. Suzuki16.5%
  4. Mercury5.3%

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Share of SearchLeaderboard

Compare the boat motors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boat Motors brands worldwide, by month

Share of Search by month for Honda, Yamaha, Suzuki, Mercury. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaSuzukiMercury
Oct 202556.9%18.6%18.6%5.8%
Nov 202555.4%19.3%19.3%6%
Dec 202555.8%19.6%19.6%5.1%
Jan 202657.1%18.5%18.5%5.9%
Feb 202657.4%19.9%16.3%6.3%
Mar 202655%21.6%17.7%5.7%
Apr 202659.2%19%15.6%6.1%
May 202659.3%19.1%15.6%6%
Jun 202658.3%20%16.4%5.3%
Jul 202658.5%20.3%16.7%4.5%
Aug 202658.5%19.9%16.3%5.2%
Sep 202658%20.2%16.5%5.3%

This month’s ranking, September 2026

  1. 1.Honda

    58%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.Yamaha

    20.2%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Suzuki

    16.5%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Mercury

    5.3%

    Held 4th. 1.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among boat Motors brands worldwide?

In September 2026, Honda was the most searched among boat Motors brands worldwide, with an estimated 11.8M branded searches and 58% estimated Share of Search within this set. Yamaha is in 2nd place, 37.9 percentage points behind at 20.2% Share of Search.

Global boat Motors brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda56.9% → 58%59.3%May 202655%Mar 20261st
Yamaha18.6% → 20.2%21.6%Mar 202618.5%Jan 20263rd → 2nd
Suzuki18.6% → 16.5%19.6%Dec 202515.6%Apr 20262nd → 3rd
Mercury5.8% → 5.3%6.3%Feb 20264.5%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among boat Motors brands worldwide increased from 56.9% to 58%.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat Motors brands worldwide increased from 18.6% to 20.2%.
  • Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat Motors brands worldwide decreased from 18.6% to 16.5%.
  • Across the 12 months ending September 2026, Mercury’s estimated Share of Search among boat Motors brands worldwide decreased from 5.8% to 5.3%.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among boat Motors brands worldwide peaked at 59.3% in May 2026 and was lowest at 55% in March 2026.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat Motors brands worldwide peaked at 21.6% in March 2026 and was lowest at 18.5% in January 2026.
  • Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat Motors brands worldwide peaked at 19.6% in December 2025 and was lowest at 15.6% in April 2026.
  • Across the 12 months ending September 2026, Mercury’s estimated Share of Search among boat Motors brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.5% in July 2026.
  • Across the 12 months ending September 2026, Yamaha rose from 3rd to 2nd among boat Motors brands worldwide.
  • Across the 12 months ending September 2026, Suzuki fell from 2nd to 3rd among boat Motors brands worldwide.

How did search popularity change for boat Motors brands worldwide in September 2026?

  1. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  2. Estimated monthly branded searches for Mercury worldwide fell 16.1% over 12 measured months, from 1.3M to 1.1M in September 2026.

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