Brandwave

How popular isMercury in search?

In September 2026, there were an estimated 1.1M branded searches for Mercury worldwide which is down 16.1% over the last 12 months. Mercury holds 53.5% estimated Share of Search among business banking platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mercury53.5%
  2. Novo18.8%
  3. Rho18.6%
  4. Brex4.6%
  5. Bluevine4.5%
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Which business banking platforms compete with Mercury?

Mercury against business banking platforms worldwide, by month

Share of Search by month for Mercury, Novo, Rho, Brex, Bluevine. The figures are in the table below the chart.

View monthly share of search table
MonthMercuryNovoRhoBrexBluevine
Oct 202559.9%17.8%14.3%4.5%3.5%
Nov 202558.3%17.2%16.9%4.2%3.4%
Dec 202555.5%19.9%15.9%4.8%3.9%
Jan 202656.2%16.5%13.2%10.8%3.2%
Feb 202661.6%15%14.5%5.3%3.5%
Mar 202657.8%16.9%16.4%5%4%
Apr 202659.6%17.3%13.9%5.1%4.1%
May 202659.9%17.6%14.1%4.3%4.2%
Jun 202653.4%18.9%18.5%4.6%4.5%
Jul 202650.9%21.4%17.3%5.3%5.1%
Aug 202657%20%13.3%4.9%4.8%
Sep 202653.5%18.8%18.6%4.6%4.5%
  1. 1.Mercury

    53.5%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Novo

    18.8%

    Held 2nd. 378K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Rho

    18.6%

    Held 3rd. 375K estimated branded searches, +49% vs prior month. Share +5.3 points.

  4. 4.Brex

    4.6%

    Held 4th. 92.3K estimated branded searches, +0.4% vs prior month. Share -0.3 points.

  5. 5.Bluevine

    4.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Mercury and its closest rivals

Every comparison with Mercury

How has branded search demand for Mercury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mercury worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Mercury’s estimated Share of Search among business banking platforms worldwide decreased from 59.9% to 53.5%.
  • Across the 12 months ending September 2026, Mercury’s estimated Share of Search among business banking platforms worldwide peaked at 61.6% in February 2026 and was lowest at 50.9% in July 2026.

How did search popularity change for business banking platforms worldwide in September 2026?

  1. In September 2026, Rho gained estimated Share of Search among business banking platforms worldwide, from 13.3% to 18.6%.

  2. In September 2026, Mercury lost estimated Share of Search among business banking platforms worldwide, from 57% to 53.5%.

  3. In September 2026, Novo lost estimated Share of Search among business banking platforms worldwide, from 20% to 18.8%.

  4. Estimated monthly branded searches for Bluevine worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How is Mercury measured?

Brandwave collects information about searches that people make online using Mercury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mercury
  • mercury bank
  • mercurybank

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How the Brand Demand Index is measured

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Is Mercury your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.