Business banking platforms:Which brands are most popular in search?
In August 2026, Brex was the most searched among business banking platforms worldwide, with an estimated 93.6K branded searches and 34.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the banks and platforms small businesses bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brex, Bluevine, Mercury, Novo. The figures are in the table below the chart.
View monthly share of search table
| Month | Brex | Bluevine | Mercury | Novo | Rho |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 29.2% | 23.9% | 4.8% | 2.1% |
| Nov 2025 | 39.5% | 30.2% | 24.7% | 4% | 1.5% |
| Dec 2025 | 39.8% | 29.8% | 24.4% | 4.9% | 1.2% |
| Jan 2026 | 61.1% | 17.6% | 17.6% | 2.9% | 0.86% |
| Feb 2026 | 41.1% | 26.2% | 26.2% | 5.2% | 1.3% |
| Mar 2026 | 37% | 28.6% | 28.6% | 4.7% | 1.1% |
| Apr 2026 | 36.9% | 29% | 29% | 3.9% | 1.2% |
| May 2026 | 34.6% | 32.9% | 26.9% | 4.4% | 1.3% |
| Jun 2026 | 34.2% | 32.9% | 26.9% | 4.4% | 1.6% |
| Jul 2026 | 34.5% | 33.1% | 27.1% | 3.6% | 1.6% |
| Aug 2026 | 34.2% | 33.1% | 27.1% | 3.6% | 2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 93.6K | -0.81% | -0.3 points | |
| 2, held 2nd | 33.1% | 90.5K | 0% | 0 points | |
| 3, held 3rd | 27.1% | 74K | 0% | 0 points | |
| 4, held 4th | 3.6% | 9.9K | 0% | 0 points | |
| 5, held 5th | 2% | 5.4K | +22.7% | +0.4 points |
1.
Brex34.2%
Held 1st. 93.6K estimated branded searches, -0.81% vs prior month. Share -0.3 points.
2.
Bluevine33.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Mercury27.1%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Novo3.6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Rho2%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among business banking platforms worldwide?
5 brands
In August 2026, Brex was the most searched among business banking platforms worldwide, with an estimated 93.6K branded searches and 34.2% estimated Share of Search within this set. Bluevine is in 2nd place, 1.1 percentage points behind at 33.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brex | 40% → 34.2% | 61.1%Jan 2026 | 34.2%Jun 2026 | 1st |
| Bluevine | 29.2% → 33.1% | 33.1%Jul 2026 | 17.6%Jan 2026 | 2nd |
| Mercury | 23.9% → 27.1% | 29%Apr 2026 | 17.6%Jan 2026 | 3rd |
| Novo | 4.8% → 3.6% | 5.2%Feb 2026 | 2.9%Jan 2026 | 4th |
| Rho | 2.1% → 2% | 2.1%Oct 2025 | 0.86%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide decreased from 40% to 34.2%.
- Across the 11 months ending August 2026, Bluevine’s estimated Share of Search among business banking platforms worldwide increased from 29.2% to 33.1%.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among business banking platforms worldwide increased from 23.9% to 27.1%.
- Across the 11 months ending August 2026, Novo’s estimated Share of Search among business banking platforms worldwide decreased from 4.8% to 3.6%.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide peaked at 61.1% in January 2026 and was lowest at 34.2% in June 2026.
- Across the 11 months ending August 2026, Bluevine’s estimated Share of Search among business banking platforms worldwide peaked at 33.1% in July 2026 and was lowest at 17.6% in January 2026.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among business banking platforms worldwide peaked at 29% in April 2026 and was lowest at 17.6% in January 2026.
- Across the 11 months ending August 2026, Novo’s estimated Share of Search among business banking platforms worldwide peaked at 5.2% in February 2026 and was lowest at 2.9% in January 2026.
- Across the 11 months ending August 2026, Rho’s estimated Share of Search among business banking platforms worldwide peaked at 2.1% in October 2025 and was lowest at 0.86% in January 2026.
- Across the 11 months ending August 2026, Rho held steady: its estimated Share of Search among business banking platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for business banking platforms worldwide in August 2026?
4 changes
Rho’s estimated Share of Search among business banking platforms worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
Estimated monthly branded searches for Mercury worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Bluevine worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Novo worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
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