Novo vs Relay:Which is searched more?
In September 2026, Novo had more branded searches than Relay among business banking platforms worldwide. Novo had about 378,000 branded searches, while Relay had 26,600. Novo made up 36.5% of all business banking platform searches we track, and Relay accounted for 2.6%. These are worldwide searches for English-language branded terms.
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Is Novo or Relay more popular in search?
Compare the banks and platforms small businesses bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Novo, Relay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novo | Rho | Bluevine | Brex | Mercury | Relay |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.7% | 7.9% | 9.6% | 6.4% | 2.8% |
| Nov 2025 | 37.9% | 37.3% | 7.4% | 9.1% | 6.1% | 2.3% |
| Dec 2025 | 40.6% | 32.5% | 7.9% | 9.7% | 6.5% | 2.8% |
| Jan 2026 | 34.4% | 27.5% | 6.7% | 22.2% | 6.7% | 2.5% |
| Feb 2026 | 34.9% | 33.7% | 8.2% | 12.2% | 8.2% | 2.9% |
| Mar 2026 | 35.5% | 34.4% | 8.4% | 10.2% | 8.4% | 3.1% |
| Apr 2026 | 37.7% | 30.2% | 9% | 10.9% | 9% | 3.2% |
| May 2026 | 39.1% | 31.3% | 9.3% | 9.3% | 7.6% | 3.3% |
| Jun 2026 | 36.8% | 36% | 8.8% | 8.8% | 7.2% | 2.6% |
| Jul 2026 | 39.2% | 31.7% | 9.4% | 9.4% | 7.7% | 2.8% |
| Aug 2026 | 41.4% | 27.6% | 9.9% | 9.9% | 8.1% | 3% |
| Sep 2026 | 36.5% | 36.2% | 8.8% | 8.8% | 7.2% | 2.6% |
How has the Novo and Relay comparison changed over the last 12 months?
3 findings
- Novo was ahead of Relay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novo’s share of searches among business banking platforms worldwide moved from 40.5% to 36.5%, and its estimated monthly branded searches moved from 380K to 378K.
- Across the 12 months ending September 2026, Relay’s share of searches among business banking platforms worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 26.6K.
How did search popularity change for business banking platforms worldwide in September 2026?
1 change
In September 2026, Novo lost share of searches among business banking platforms worldwide, from 41.4% to 36.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Novo’s and Relay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business banking platforms
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