Brandwave

How popular isRelay?

In September 2026, people searched for Relay by name about 26,600 times worldwide, about the same as the previous year. These searches made up 2.6% of all global business banking platform searches, placing Relay sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about business banking platforms, Relay appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Relay is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. NovoShare of searches 36.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. RhoShare of searches 36.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BluevineShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BrexShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RelayShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top business banking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Relay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Relay is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Relay2nd
  3. Mercury3rd
  4. Novo4th
  5. Rho–
  6. Brex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Novo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business banking platforms

5 answers

  • Asked ChatGPT

    “Which business banking platform should I use?”

    1. 1Mercury
    2. 2Bluevine
    3. 3Relay

  • Asked ChatGPT

    “What are the best business banking platforms?”

    1. 1Bluevine
    2. 2Mercury
    3. 3Relay
    4. 4Novo

  • Asked ChatGPT

    “What's the best business banking platform for small business finances?”

    1. 1Relay
    2. 2Bluevine
    3. 3Novo

  • Searched Google, AI Overview

    “small business banking”

    1. 1Relay

  • Searched Google, AI Overview

    “online business bank”

    1. 1Novo
    2. 2Bluevine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business banking platforms compete with Relay?

Relay against business banking platforms worldwide, by month

Share of searches by month for Novo, Rho, Bluevine, Brex, Mercury, Relay. The figures are in the table below the chart.

View monthly share of searches table
MonthNovoRhoBluevineBrexMercuryRelay
Oct 202540.5%32.7%7.9%9.6%6.4%2.8%
Nov 202537.9%37.3%7.4%9.1%6.1%2.3%
Dec 202540.6%32.5%7.9%9.7%6.5%2.8%
Jan 202634.4%27.5%6.7%22.2%6.7%2.5%
Feb 202634.9%33.7%8.2%12.2%8.2%2.9%
Mar 202635.5%34.4%8.4%10.2%8.4%3.1%
Apr 202637.7%30.2%9%10.9%9%3.2%
May 202639.1%31.3%9.3%9.3%7.6%3.3%
Jun 202636.8%36%8.8%8.8%7.2%2.6%
Jul 202639.2%31.7%9.4%9.4%7.7%2.8%
Aug 202641.4%27.6%9.9%9.9%8.1%3%
Sep 202636.5%36.2%8.8%8.8%7.2%2.6%

  1. 1.Novo

    36.5%

    Held 1st. 378K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Rho

    36.2%

    Held 2nd. 375K estimated branded searches, +49% vs prior month. Share +8.7 points.

  3. 3.Bluevine

    8.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Brex

    8.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Mercury

    7.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Relay

    2.6%

    Held 6th. 26.6K estimated branded searches, -3.6% vs prior month. Share -0.5 points.

Compare popularity between Relay and its closest rivals

Every comparison with Relay

9 comparisons

How has branded search demand for Relay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Relay worldwide held steady at 26.6K.
  • Across the 12 months ending September 2026, Relay’s share of searches among business banking platforms worldwide peaked at 3.3% in May 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for business banking platforms worldwide in September 2026?

5 changes

  1. In September 2026, Rho gained share of searches among business banking platforms worldwide, from 27.6% to 36.2%.

  2. In September 2026, Novo lost share of searches among business banking platforms worldwide, from 41.4% to 36.5%.

  3. In September 2026, Bluevine lost share of searches among business banking platforms worldwide, from 9.9% to 8.8%.

  4. In September 2026, Brex lost share of searches among business banking platforms worldwide, from 9.9% to 8.8%.

  5. In September 2026, Mercury lost share of searches among business banking platforms worldwide, from 8.1% to 7.2%.

How are Relay’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Relay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • relay bank
  • relayfi

Do you work for Relay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Relay compete?

Relay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business banking platforms6th of 62.6%Shown above
Business bank account providers6th of 73.4%Show ranking
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Is Relay your brand?

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