How popular isTide in search?
In September 2026, there were an estimated 15.8K branded searches for Tide worldwide which is down 18.6% over the last 12 months. Tide holds 2.9% estimated Share of Search among business bank account providers worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which business bank account providers compete with Tide?
Share of Search by month for Monzo, Chime, Tide. The figures are in the table below the chart.
View monthly share of search table
| Month | Monzo | Chime | Tide |
|---|---|---|---|
| Oct 2025 | 84.5% | 11.8% | 3.8% |
| Nov 2025 | 83.8% | 11.6% | 4.6% |
| Dec 2025 | 84.4% | 11.9% | 3.8% |
| Jan 2026 | 87.8% | 8.8% | 3.4% |
| Feb 2026 | 84.4% | 11.3% | 4.3% |
| Mar 2026 | 86.2% | 10% | 3.8% |
| Apr 2026 | 82% | 14.3% | 3.7% |
| May 2026 | 85.9% | 10.2% | 3.9% |
| Jun 2026 | 84.3% | 11.3% | 4.4% |
| Jul 2026 | 86.6% | 10.1% | 3.2% |
| Aug 2026 | 88.8% | 8.5% | 2.7% |
| Sep 2026 | 88.1% | 9% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 482K | -7.1% | -0.8 points | |
| 2, held 2nd | 9% | 49.5K | 0% | +0.6 points | |
| 3, held 3rd | 2.9% | 15.8K | +0.77% | +0.2 points |
Compare search popularity between Tide and its closest rivals
Every comparison with Tide
2 comparisons
How has branded search demand for Tide changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tide worldwide fell from 19.4K to 15.8K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among business bank account providers worldwide decreased from 3.8% to 2.9%.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among business bank account providers worldwide peaked at 4.6% in November 2025 and was lowest at 2.7% in August 2026.
How did search popularity change for business bank account providers worldwide in September 2026?
3 changes
In September 2026, Chime gained estimated Share of Search among business bank account providers worldwide, from 8.5% to 9%.
In September 2026, Monzo lost estimated Share of Search among business bank account providers worldwide, from 88.8% to 88.1%.
Estimated monthly branded searches for Tide worldwide fell 18.6% over 12 measured months, from 19.4K to 15.8K in September 2026.
How is Tide measured?
Brandwave collects information about searches that people make online using Tide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- tide bank
- tide business bank
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Is Tide your brand?
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