Brandwave

Chime vs Tide:Which is searched more?

In September 2026, Chime had more branded searches than Tide among business bank account providers worldwide. Chime was estimated to have 49.5K branded searches compared to Tide’s 15.8K, and held a 9% Share of Search versus Tide’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among business bank account providers worldwide in September 2026Which is more popular in search, Chime or Tide?
Chime9%49.5K searches
vs
Tide2.9%15.8K searches

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Which is more popular in search, Chime or Tide?

Compare the business bank account providers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chime and Tide among business bank account providers worldwide, by month

Share of Search by month for Chime, Tide. The figures are in the table below the chart.

View monthly share of search table
MonthMonzoChimeTide
Oct 202584.5%11.8%3.8%
Nov 202583.8%11.6%4.6%
Dec 202584.4%11.9%3.8%
Jan 202687.8%8.8%3.4%
Feb 202684.4%11.3%4.3%
Mar 202686.2%10%3.8%
Apr 202682%14.3%3.7%
May 202685.9%10.2%3.9%
Jun 202684.3%11.3%4.4%
Jul 202686.6%10.1%3.2%
Aug 202688.8%8.5%2.7%
Sep 202688.1%9%2.9%

How has the Chime and Tide comparison changed over the last 12 months?

  • Chime was ahead of Tide in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chime’s estimated Share of Search among business bank account providers worldwide moved from 11.8% to 9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Tide’s estimated Share of Search among business bank account providers worldwide moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 19.4K to 15.8K.

How did search popularity change for business bank account providers worldwide in September 2026?

  1. In September 2026, Chime gained estimated Share of Search among business bank account providers worldwide, from 8.5% to 9%.

  2. Estimated monthly branded searches for Tide worldwide fell 18.6% over 12 measured months, from 19.4K to 15.8K in September 2026.

Other head-to-heads among business bank account providers

How each brand is measured

Brandwave collects information about searches that people make online using Chime’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chime

1 branded search term

  • chime bank

Tide

2 branded search terms

  • tide bank
  • tide business bank

How the Brand Demand Index is measured

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