Brandwave

Relay vs Rho:Which is more popular?

In September 2026, Rho had more branded searches than Relay among business banking platforms worldwide. Rho had about 375,000 branded searches, while Relay had 26,600. Rho made up 36.2% of all business banking platform searches we track, and Relay accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about business banking platforms, Relay appeared in four of the five answers and Rho in none.

Among business banking platforms worldwide in September 2026

Who do people search for more?

Rho, about 14 searches for every 1 for Relay

Rho 375K searchesRelay 26.6K searches

Who does AI mention more?

Relay, mentioned in 4 of 5 answers, Rho in 0

Relay in 4 of 5Rho in 0 of 5

Who does AI recommend more?

Relay, the only one of the two named

Relay first in 3Rho never named

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Top business banking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Relay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rho did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Relay2nd
  3. Mercury3rd
  4. Novo4th
  5. Rho–
  6. Brex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Novo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mercury2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business banking platforms

5 answers
  • Asked ChatGPT

    “Which business banking platform should I use?”

    1. 1Mercury
    2. 2Bluevine
    3. 3Relay
  • Asked ChatGPT

    “What are the best business banking platforms?”

    1. 1Bluevine
    2. 2Mercury
    3. 3Relay
    4. 4Novo
  • Asked ChatGPT

    “What's the best business banking platform for small business finances?”

    1. 1Relay
    2. 2Bluevine
    3. 3Novo
  • Searched Google, AI Overview

    “small business banking”

    1. 1Relay
  • Searched Google, AI Overview

    “online business bank”

    1. 1Novo
    2. 2Bluevine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Relay or Rho more popular in search?

This chart shows how often people search Google for Relay and Rho by name. Each line represents a brand's share of searches for all six business banking platforms we track, month by month, from English-language searches worldwide.

Relay and Rho among business banking platforms worldwide, by month

Share of searches by month for Rho, Relay. The figures are in the table below the chart.

View monthly share of searches table
MonthNovoRhoBluevineBrexMercuryRelay
Oct 202540.5%32.7%7.9%9.6%6.4%2.8%
Nov 202537.9%37.3%7.4%9.1%6.1%2.3%
Dec 202540.6%32.5%7.9%9.7%6.5%2.8%
Jan 202634.4%27.5%6.7%22.2%6.7%2.5%
Feb 202634.9%33.7%8.2%12.2%8.2%2.9%
Mar 202635.5%34.4%8.4%10.2%8.4%3.1%
Apr 202637.7%30.2%9%10.9%9%3.2%
May 202639.1%31.3%9.3%9.3%7.6%3.3%
Jun 202636.8%36%8.8%8.8%7.2%2.6%
Jul 202639.2%31.7%9.4%9.4%7.7%2.8%
Aug 202641.4%27.6%9.9%9.9%8.1%3%
Sep 202636.5%36.2%8.8%8.8%7.2%2.6%

How has the Relay and Rho comparison changed over the last 12 months?

3 findings
  • Rho was ahead of Relay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Relay’s share of searches among business banking platforms worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 26.6K.
  • Across the 12 months ending September 2026, Rho’s share of searches among business banking platforms worldwide moved from 32.7% to 36.2%, and its estimated monthly branded searches moved from 306K to 375K.

How did search popularity change for business banking platforms worldwide in September 2026?

1 change
  1. In September 2026, Rho gained share of searches among business banking platforms worldwide, from 27.6% to 36.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Relay’s and Rho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Relay

2 branded search terms

  • relay bank
  • relayfi

Rho

2 branded search terms

  • rho
  • rho banking

How the Brand Demand Index is measured

Other head-to-heads among business banking platforms

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