Brandwave

How popular isBrex in search?

In August 2026, there were an estimated 93.6K branded searches for Brex worldwide which is down 7.6% over the last 11 months. Brex holds 34.2% estimated Share of Search among business banking platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brex34.2%
  2. Bluevine33.1%
  3. Mercury27.1%
  4. Novo3.6%
  5. Rho2%
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Which business banking platforms compete with Brex?

Brex against business banking platforms worldwide, by month

Share of Search by month for Brex, Bluevine, Mercury, Novo. The figures are in the table below the chart.

View monthly share of search table
MonthBrexBluevineMercuryNovoRho
Oct 202540%29.2%23.9%4.8%2.1%
Nov 202539.5%30.2%24.7%4%1.5%
Dec 202539.8%29.8%24.4%4.9%1.2%
Jan 202661.1%17.6%17.6%2.9%0.86%
Feb 202641.1%26.2%26.2%5.2%1.3%
Mar 202637%28.6%28.6%4.7%1.1%
Apr 202636.9%29%29%3.9%1.2%
May 202634.6%32.9%26.9%4.4%1.3%
Jun 202634.2%32.9%26.9%4.4%1.6%
Jul 202634.5%33.1%27.1%3.6%1.6%
Aug 202634.2%33.1%27.1%3.6%2%
Sep 2026—————

  1. 1.Brex

    34.2%

    Held 1st. 93.6K estimated branded searches, -0.81% vs prior month. Share -0.3 points.

  2. 2.Bluevine

    33.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mercury

    27.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Novo

    3.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rho

    2%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

Compare search popularity between Brex and its closest rivals

How has branded search demand for Brex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brex worldwide fell from 101K to 93.6K.
  • Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide decreased from 40% to 34.2%.
  • Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide peaked at 61.1% in January 2026 and was lowest at 34.2% in June 2026.

How did search popularity change for business banking platforms worldwide in August 2026?

  1. Rho’s estimated Share of Search among business banking platforms worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.

  2. Estimated monthly branded searches for Mercury worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Bluevine worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Novo worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Brex compete?

Brex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Expense management software3rd of 617.4%Show ranking
Spend management platforms2nd of 517.7%Show ranking
Corporate card platforms2nd of 523%Show ranking
Expense management platforms2nd of 529.5%Show ranking
Business banking platforms1st of 534.2%Shown above

How is Brex measured?

Brandwave collects information about searches that people make online using Brex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • brex
  • brex app
  • brex business credit card
  • brex com
  • brex corporate card
  • brex software

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How the Brand Demand Index is measured

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