Brandwave

How popular isCertify?

In September 2026, people searched for Certify by name about 165,000 times worldwide, an 18.1% decrease from the previous year. These searches made up 12.7% of all global expense management platform searches, placing Certify fourth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about expense management platforms, Certify did not appear in any of the answers.

Search and AI answers in September 2026

Certify is the fourth most searched of 11 competitors and not listed in any AI answer.

  1. NavanShare of searches 29.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. SAP ConcurShare of searches 20.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. AirwallexShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  4. CertifyShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ExpensifyShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top expense management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Certify did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Expensify2nd
  3. SAP Concur3rd
  4. Zoho Expense4th
  5. Brex5th
  6. Navan6th
  7. Airwallex7th
  8. Rydoo8th
  9. Certify–
  10. Emburse–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about expense management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which expense management platforms compete with Certify?

Certify against expense management platforms worldwide, by month

Share of searches by month for Navan, SAP Concur, Airwallex, Certify, Expensify, Brex, Zoho Expense, Rydoo, Emburse. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurAirwallexCertifyExpensifyBrexZoho ExpenseRydooEmburseRampPleo
Oct 202528.8%20.1%10.1%15%10.1%7.1%3.7%3%1.7%0.24%0.13%
Nov 202523.7%20.2%12.5%15.1%10.2%8.4%4.5%3%2%0.25%0.14%
Dec 202518.7%19.2%17.8%14.6%12%8.1%4.4%2.9%2%0.23%0.1%
Jan 202622.1%15.5%14.1%14.1%9.6%17.3%3.5%1.9%1.6%0.19%0.1%
Feb 202621.9%18.8%17.1%14%9.6%9.4%4.2%2.8%1.9%0.29%0.13%
Mar 202624.1%20.4%15.3%12.5%10.5%8.5%3.7%2.5%2%0.32%0.11%
Apr 202624.7%20.7%15.6%12.8%8.7%8.6%3.8%2.6%2.1%0.26%0.11%
May 202626%18.1%16.5%13.5%9%7.5%4%2.7%2.2%0.27%0.12%
Jun 202625.1%21%15.9%13%8.7%7.3%3.9%2.6%2.1%0.26%0.12%
Jul 202626%18.1%16.7%13.6%9.1%7.6%4.1%2.2%2.2%0.22%0.12%
Aug 202629.9%17.1%15.8%12.9%8.6%7.1%3.9%2.1%2.1%0.26%0.09%
Sep 202629.5%20.4%12.7%12.7%8.4%7%3.8%2.5%2.5%0.25%0.11%

  1. 1.Navan

    29.5%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -0.4 points.

  2. 2.SAP Concur

    20.4%

    Held 2nd. 267K estimated branded searches, +21.6% vs prior month. Share +3.3 points.

  3. 3.Airwallex

    12.7%

    Held 3rd. 166K estimated branded searches, -17.9% vs prior month. Share -3.1 points.

  4. 4.Certify

    12.7%

    Held 4th. 165K estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  5. 5.Expensify

    8.4%

    Held 5th. 110K estimated branded searches, -0.38% vs prior month. Share -0.2 points.

  6. 6.Brex

    7%

    Held 6th. 91.8K estimated branded searches, +0.33% vs prior month. Share -0.1 points.

  7. 7.Zoho Expense

    3.8%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rydoo

    2.5%

    Held 8th. 33.2K estimated branded searches, +22% vs prior month. Share +0.4 points.

  9. 9.Emburse

    2.5%

    Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  10. 10.Ramp

    0.25%

    Held 10th. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Pleo

    0.11%

    Held 11th. 1.5K estimated branded searches, +28.9% vs prior month. Share 0 points.

Compare popularity between Certify and its closest rivals

Every comparison with Certify

10 comparisons

How has branded search demand for Certify changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Certify worldwide fell from 202K to 165K.
  • Across the 12 months ending September 2026, Certify’s share of searches among expense management platforms worldwide decreased from 15% to 12.7%.
  • Across the 12 months ending September 2026, Certify’s share of searches among expense management platforms worldwide peaked at 15.1% in November 2025 and was lowest at 12.5% in March 2026.
  • Across the 12 months ending September 2026, Certify fell from 3rd to 4th among expense management platforms worldwide.

How did search popularity change for expense management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SAP Concur gained share of searches among expense management platforms worldwide, from 17.1% to 20.4%.

  2. In September 2026, Airwallex lost share of searches among expense management platforms worldwide, from 15.8% to 12.7%.

  3. Estimated monthly branded searches for Emburse worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Expensify worldwide fell 19.2% over 12 measured months, from 136K to 110K in September 2026.

  5. Estimated monthly branded searches for Pleo worldwide fell 18.8% over 12 measured months, from 1.8K to 1.5K in September 2026.

  6. Estimated monthly branded searches for Rydoo worldwide fell 18.2% over 12 measured months, from 40.6K to 33.2K in September 2026.

How are Certify’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Certify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • certify
  • certify expense

Do you work for Certify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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