Brandwave

Certify vs Ramp:Which is more popular?

In September 2026, Certify had more branded searches than Ramp among expense management platforms worldwide. Certify had about 165,000 branded searches, while Ramp had 3,290. Certify made up 12.7% of all expense management platform searches we track, and Ramp accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about expense management platforms, Ramp appeared in all five answers and Certify in none.

Among expense management platforms worldwide in September 2026

Who do people search for more?

Certify, about 50 searches for every 1 for Ramp

Certify 165K searchesRamp 3.3K searches

Who does AI mention more?

Ramp, mentioned in every answer we collected

Ramp in 5 of 5Certify in 0 of 5

Who does AI recommend more?

Ramp, the only one of the two named

Ramp first in 5Certify never named

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Top expense management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ramp appeared in all five answers. Certify did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Expensify2nd
  3. SAP Concur3rd
  4. Zoho Expense4th
  5. Brex5th
  6. Navan6th
  7. Airwallex7th
  8. Rydoo8th
  9. Certify–
  10. Emburse–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about expense management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Certify or Ramp more popular in search?

This chart shows how often people search Google for Certify and Ramp by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.

Certify and Ramp among expense management platforms worldwide, by month

Share of searches by month for Certify, Ramp. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurAirwallexCertifyExpensifyBrexZoho ExpenseRydooEmburseRampPleo
Oct 202528.8%20.1%10.1%15%10.1%7.1%3.7%3%1.7%0.24%0.13%
Nov 202523.7%20.2%12.5%15.1%10.2%8.4%4.5%3%2%0.25%0.14%
Dec 202518.7%19.2%17.8%14.6%12%8.1%4.4%2.9%2%0.23%0.1%
Jan 202622.1%15.5%14.1%14.1%9.6%17.3%3.5%1.9%1.6%0.19%0.1%
Feb 202621.9%18.8%17.1%14%9.6%9.4%4.2%2.8%1.9%0.29%0.13%
Mar 202624.1%20.4%15.3%12.5%10.5%8.5%3.7%2.5%2%0.32%0.11%
Apr 202624.7%20.7%15.6%12.8%8.7%8.6%3.8%2.6%2.1%0.26%0.11%
May 202626%18.1%16.5%13.5%9%7.5%4%2.7%2.2%0.27%0.12%
Jun 202625.1%21%15.9%13%8.7%7.3%3.9%2.6%2.1%0.26%0.12%
Jul 202626%18.1%16.7%13.6%9.1%7.6%4.1%2.2%2.2%0.22%0.12%
Aug 202629.9%17.1%15.8%12.9%8.6%7.1%3.9%2.1%2.1%0.26%0.09%
Sep 202629.5%20.4%12.7%12.7%8.4%7%3.8%2.5%2.5%0.25%0.11%

How has the Certify and Ramp comparison changed over the last 12 months?

3 findings
  • Certify was ahead of Ramp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Certify’s share of searches among expense management platforms worldwide moved from 15% to 12.7%, and its estimated monthly branded searches moved from 202K to 165K.
  • Across the 12 months ending September 2026, Ramp’s share of searches among expense management platforms worldwide moved from 0.24% to 0.25%, and its estimated monthly branded searches moved from 3.2K to 3.3K.

How did search popularity change for expense management platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Certify worldwide fell 18.1% over 12 measured months, from 202K to 165K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Certify’s and Ramp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Certify

2 branded search terms

  • certify
  • certify expense

Ramp

2 branded search terms

  • ramp expense management
  • ramp spend management

How the Brand Demand Index is measured

Other head-to-heads among expense management platforms

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