Brandwave

Expense management platforms:Which brands are most popular in search?

In August 2026, Expensify was the most searched among expense management platforms worldwide, with an estimated 111K branded searches and 34.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expensify34.9%
  2. Brex29.5%
  3. Pleo24.1%
  4. Rydoo8.6%
  5. Ramp2.9%

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Share of SearchLeaderboard

Compare software for employee expenses, company cards, and spend controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among expense management platforms worldwide, by month

Share of Search by month for Expensify, Brex, Pleo, Rydoo, Ramp. The figures are in the table below the chart.

View monthly share of search table
MonthExpensifyBrexPleoRydooRamp
Oct 202534.1%25.4%28.4%10.2%1.9%
Nov 202532.8%28.3%27.3%9.7%1.8%
Dec 202538.9%28.2%21.7%9.4%1.8%
Jan 202626.3%49.2%17.9%5.2%1.3%
Feb 202631%31.7%25.5%9.1%2.7%
Mar 202635.3%29.9%23.8%8.5%2.5%
Apr 202631%31.7%25.7%9.2%2.4%
May 202632.3%27.8%27.3%9.7%2.9%
Jun 202632.5%27.7%27.5%9.8%2.5%
Jul 202634.8%29.8%24.2%8.6%2.7%
Aug 202634.9%29.5%24.1%8.6%2.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Expensify

    34.9%

    held 1st · 111K estimated branded searches · +0.3% vs prior month · +0.1 points

  2. 2.Brex

    29.5%

    held 2nd · 93.6K estimated branded searches · -0.81% vs prior month · -0.2 points

  3. 3.Pleo

    24.1%

    held 3rd · 76.4K estimated branded searches · -0.57% vs prior month · -0.1 points

  4. 4.Rydoo

    8.6%

    held 4th · 27.2K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ramp

    2.9%

    held 5th · 9.3K estimated branded searches · +9% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among expense management platforms worldwide?

In August 2026, Expensify was the most searched among expense management platforms worldwide, with an estimated 111K branded searches and 34.9% estimated Share of Search within this set. Brex is in 2nd place, 5.4 percentage points behind at 29.5% Share of Search.

Global expense management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Expensify34.1% → 34.9%38.9%Dec 202526.3%Jan 20261st
Brex25.4% → 29.5%49.2%Jan 202625.4%Oct 20253rd → 2nd
Pleo28.4% → 24.1%28.4%Oct 202517.9%Jan 20262nd → 3rd
Rydoo10.2% → 8.6%10.2%Oct 20255.2%Jan 20264th
Ramp1.9% → 2.9%2.9%Aug 20261.3%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide increased from 34.1% to 34.9%.
  • Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management platforms worldwide increased from 25.4% to 29.5%.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide decreased from 28.4% to 24.1%.
  • Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management platforms worldwide decreased from 10.2% to 8.6%.
  • Across the 11 months ending August 2026, Ramp’s estimated Share of Search among expense management platforms worldwide increased from 1.9% to 2.9%.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide peaked at 38.9% in December 2025 and was lowest at 26.3% in January 2026.
  • Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management platforms worldwide peaked at 49.2% in January 2026 and was lowest at 25.4% in October 2025.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide peaked at 28.4% in October 2025 and was lowest at 17.9% in January 2026.
  • Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management platforms worldwide peaked at 10.2% in October 2025 and was lowest at 5.2% in January 2026.
  • Across the 11 months ending August 2026, Ramp’s estimated Share of Search among expense management platforms worldwide peaked at 2.9% in August 2026 and was lowest at 1.3% in January 2026.
  • Across the 11 months ending August 2026, Brex rose from 3rd to 2nd among expense management platforms worldwide.
  • Across the 11 months ending August 2026, Pleo fell from 2nd to 3rd among expense management platforms worldwide.

How did search popularity change for expense management platforms worldwide in August 2026?

  1. Expensify’s estimated Share of Search among expense management platforms worldwide has gained ground for 3 months in a row, from 32.3% to 34.9% in August 2026.

  2. Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.

  3. Estimated monthly branded searches for Rydoo worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

  4. Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

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