Brandwave

How popular isNavan in search?

In September 2026, people searched for Navan by name about 386,000 times worldwide, about the same as the previous year. These searches made up 29.5% of all global expense management platform searches, placing Navan first out of 11 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Navan29.5%
  2. SAP Concur20.4%
  3. Airwallex12.7%
  4. Certify12.7%
  5. Expensify8.4%
  6. Brex7%
  7. Zoho Expense3.8%
  8. Rydoo2.5%
  9. Emburse2.5%
  10. Ramp0.25%
  11. +1 more
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Which expense management platforms compete with Navan?

Navan against expense management platforms worldwide, by month

Share of searches by month for Navan, SAP Concur, Airwallex, Certify, Expensify, Brex, Zoho Expense, Rydoo, Emburse. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurAirwallexCertifyExpensifyBrexZoho ExpenseRydooEmburseRampPleo
Oct 202528.8%20.1%10.1%15%10.1%7.1%3.7%3%1.7%0.24%0.13%
Nov 202523.7%20.2%12.5%15.1%10.2%8.4%4.5%3%2%0.25%0.14%
Dec 202518.7%19.2%17.8%14.6%12%8.1%4.4%2.9%2%0.23%0.1%
Jan 202622.1%15.5%14.1%14.1%9.6%17.3%3.5%1.9%1.6%0.19%0.1%
Feb 202621.9%18.8%17.1%14%9.6%9.4%4.2%2.8%1.9%0.29%0.13%
Mar 202624.1%20.4%15.3%12.5%10.5%8.5%3.7%2.5%2%0.32%0.11%
Apr 202624.7%20.7%15.6%12.8%8.7%8.6%3.8%2.6%2.1%0.26%0.11%
May 202626%18.1%16.5%13.5%9%7.5%4%2.7%2.2%0.27%0.12%
Jun 202625.1%21%15.9%13%8.7%7.3%3.9%2.6%2.1%0.26%0.12%
Jul 202626%18.1%16.7%13.6%9.1%7.6%4.1%2.2%2.2%0.22%0.12%
Aug 202629.9%17.1%15.8%12.9%8.6%7.1%3.9%2.1%2.1%0.26%0.09%
Sep 202629.5%20.4%12.7%12.7%8.4%7%3.8%2.5%2.5%0.25%0.11%

  1. 1.Navan

    29.5%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -0.4 points.

  2. 2.SAP Concur

    20.4%

    Held 2nd. 267K estimated branded searches, +21.6% vs prior month. Share +3.3 points.

  3. 3.Airwallex

    12.7%

    Held 3rd. 166K estimated branded searches, -17.9% vs prior month. Share -3.1 points.

  4. 4.Certify

    12.7%

    Held 4th. 165K estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  5. 5.Expensify

    8.4%

    Held 5th. 110K estimated branded searches, -0.38% vs prior month. Share -0.2 points.

  6. 6.Brex

    7%

    Held 6th. 91.8K estimated branded searches, +0.33% vs prior month. Share -0.1 points.

  7. 7.Zoho Expense

    3.8%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rydoo

    2.5%

    Held 8th. 33.2K estimated branded searches, +22% vs prior month. Share +0.4 points.

  9. 9.Emburse

    2.5%

    Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  10. 10.Ramp

    0.25%

    Held 10th. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Pleo

    0.11%

    Held 11th. 1.5K estimated branded searches, +28.9% vs prior month. Share 0 points.

Compare search popularity between Navan and its closest rivals

Every comparison with Navan

25 comparisons

How has branded search demand for Navan changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Navan worldwide held steady, from 387K to 386K.
  • Across the 12 months ending September 2026, Navan’s share of searches among expense management platforms worldwide increased from 28.8% to 29.5%.
  • Across the 12 months ending September 2026, Navan’s share of searches among expense management platforms worldwide peaked at 29.9% in August 2026 and was lowest at 18.7% in December 2025.

How did search popularity change for expense management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SAP Concur gained share of searches among expense management platforms worldwide, from 17.1% to 20.4%.

  2. In September 2026, Airwallex lost share of searches among expense management platforms worldwide, from 15.8% to 12.7%.

  3. Estimated monthly branded searches for Emburse worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Expensify worldwide fell 19.2% over 12 measured months, from 136K to 110K in September 2026.

  5. Estimated monthly branded searches for Pleo worldwide fell 18.8% over 12 measured months, from 1.8K to 1.5K in September 2026.

  6. Estimated monthly branded searches for Rydoo worldwide fell 18.2% over 12 measured months, from 40.6K to 33.2K in September 2026.

How are Navan’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Navan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navan
  • navan expense
  • navan travel
  • navan tripactions
  • tripactions
  • tripactions navan

Do you work for Navan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Navan compete?

Navan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Expense management platforms1st of 1129.5%Shown above
Spend management platforms1st of 1035.5%Show ranking
Business travel management platforms1st of 644.7%Show ranking
Corporate travel management companies1st of 948.4%Show ranking
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