Navan vs Zoho Expense:Which is more popular?
In September 2026, Navan had more branded searches than Zoho Expense among expense management platforms worldwide. Navan had about 386,000 branded searches, while Zoho Expense had 49,500. Navan made up 29.5% of all expense management platform searches we track, and Zoho Expense accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about expense management platforms, Zoho Expense appeared in all five answers and Navan in two. Zoho Expense was mentioned before Navan in four out of five answers.
Who do people search for more?
Navan, about 8 searches for every 1 for Zoho Expense
Who does AI mention more?
Zoho Expense, mentioned in every answer we collected
Who does AI recommend more?
Zoho Expense, named ahead of Navan in 4 of 5 answers
Follow Navan vs Zoho Expense and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top expense management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoho Expense appeared in all five answers. Navan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho Expense was listed before Navan in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about expense management platforms
5 answers
Asked ChatGPT
“Which expense management platform should I use?”
Asked ChatGPT
“What are the best expense management platforms?”
Asked ChatGPT
“What's the best expense management platform for a small finance team?”
Searched Google, AI Overview
“expense management software”
Searched Google, AI Overview
“expense management platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Navan or Zoho Expense more popular in search?
This chart shows how often people search Google for Navan and Zoho Expense by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Navan, Zoho Expense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navan | SAP Concur | Airwallex | Certify | Expensify | Brex | Zoho Expense | Rydoo | Emburse | Ramp | Pleo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 20.1% | 10.1% | 15% | 10.1% | 7.1% | 3.7% | 3% | 1.7% | 0.24% | 0.13% |
| Nov 2025 | 23.7% | 20.2% | 12.5% | 15.1% | 10.2% | 8.4% | 4.5% | 3% | 2% | 0.25% | 0.14% |
| Dec 2025 | 18.7% | 19.2% | 17.8% | 14.6% | 12% | 8.1% | 4.4% | 2.9% | 2% | 0.23% | 0.1% |
| Jan 2026 | 22.1% | 15.5% | 14.1% | 14.1% | 9.6% | 17.3% | 3.5% | 1.9% | 1.6% | 0.19% | 0.1% |
| Feb 2026 | 21.9% | 18.8% | 17.1% | 14% | 9.6% | 9.4% | 4.2% | 2.8% | 1.9% | 0.29% | 0.13% |
| Mar 2026 | 24.1% | 20.4% | 15.3% | 12.5% | 10.5% | 8.5% | 3.7% | 2.5% | 2% | 0.32% | 0.11% |
| Apr 2026 | 24.7% | 20.7% | 15.6% | 12.8% | 8.7% | 8.6% | 3.8% | 2.6% | 2.1% | 0.26% | 0.11% |
| May 2026 | 26% | 18.1% | 16.5% | 13.5% | 9% | 7.5% | 4% | 2.7% | 2.2% | 0.27% | 0.12% |
| Jun 2026 | 25.1% | 21% | 15.9% | 13% | 8.7% | 7.3% | 3.9% | 2.6% | 2.1% | 0.26% | 0.12% |
| Jul 2026 | 26% | 18.1% | 16.7% | 13.6% | 9.1% | 7.6% | 4.1% | 2.2% | 2.2% | 0.22% | 0.12% |
| Aug 2026 | 29.9% | 17.1% | 15.8% | 12.9% | 8.6% | 7.1% | 3.9% | 2.1% | 2.1% | 0.26% | 0.09% |
| Sep 2026 | 29.5% | 20.4% | 12.7% | 12.7% | 8.4% | 7% | 3.8% | 2.5% | 2.5% | 0.25% | 0.11% |
How has the Navan and Zoho Expense comparison changed over the last 12 months?
3 findings
- Navan was ahead of Zoho Expense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navan’s share of searches among expense management platforms worldwide moved from 28.8% to 29.5%, and its estimated monthly branded searches moved from 387K to 386K.
- Across the 12 months ending September 2026, Zoho Expense’s share of searches among expense management platforms worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for expense management platforms worldwide in September 2026?
0 changes
Neither Navan nor Zoho Expense moved beyond provider rounding among expense management platforms in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Navan’s and Zoho Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Navan
6 branded search terms
- navan
- navan expense
- navan travel
- navan tripactions
- tripactions
- tripactions navan
Zoho Expense
1 branded search term
- zoho expense
Other head-to-heads among expense management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.