Brandwave

How popular isZoho Expense in search?

In August 2026, there were an estimated 49.5K branded searches for Zoho Expense worldwide which held steady over the last 11 months. Zoho Expense holds 12.1% estimated Share of Search among expense reporting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SAP Concur54%
  2. Expensify27.1%
  3. Zoho Expense12.1%
  4. Emburse6.6%
  5. Certify0.06%
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Which expense reporting platforms compete with Zoho Expense?

Zoho Expense against expense reporting platforms worldwide, by month

Share of Search by month for SAP Concur, Expensify, Zoho Expense, Emburse. The figures are in the table below the chart.

View monthly share of search table
MonthSAP ConcurExpensifyZoho ExpenseEmburseCertify
Oct 202556.4%28.4%10.3%4.6%0.21%
Nov 202555.8%28.2%10.2%5.6%0.18%
Dec 202552.3%32.6%9.7%5.3%0.17%
Jan 202652.7%32.4%9.5%5.2%0.17%
Feb 202655.8%28.3%10.1%5.5%0.18%
Mar 202655.7%28.4%10.2%5.6%0.15%
Apr 202658.6%24.5%10.8%5.9%0.13%
May 202654.3%26.9%12%6.6%0.12%
Jun 202658.7%24.3%10.9%6%0.11%
Jul 202654.1%27%12.1%6.6%0.08%
Aug 202654%27.1%12.1%6.6%0.06%
Sep 2026—————

  1. 1.SAP Concur

    54%

    Held 1st. 220K estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Expensify

    27.1%

    Held 2nd. 111K estimated branded searches, +0.3% vs prior month. Share +0.1 points.

  3. 3.Zoho Expense

    12.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Emburse

    6.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Certify

    0.06%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Zoho Expense and its closest rivals

How has branded search demand for Zoho Expense changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoho Expense worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide increased from 10.3% to 12.1%.
  • Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide peaked at 12.1% in August 2026 and was lowest at 9.5% in January 2026.

How did search popularity change for expense reporting platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Emburse worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Certify worldwide fell 74% over 11 measured months, from 1K to 260 in August 2026.

  3. Estimated monthly branded searches for Expensify worldwide fell 18.9% over 11 measured months, from 136K to 111K in August 2026.

  4. Estimated monthly branded searches for SAP Concur worldwide fell 18.5% over 11 measured months, from 270K to 220K in August 2026.

How is Zoho Expense measured?

Brandwave collects information about searches that people make online using Zoho Expense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zoho expense

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How the Brand Demand Index is measured

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