Certify vs Zoho Expense:Which is more popular by branded search?
In August 2026, Zoho Expense had more branded searches than Certify among expense reporting platforms worldwide. Zoho Expense was estimated to have 49.5K branded searches compared to Certify’s 260, and held a 12.1% Share of Search versus Certify’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Certify or Zoho Expense?
Compare the platforms used to submit and approve expenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoho Expense, Certify. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Expensify | Zoho Expense | Emburse | Certify |
|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 28.4% | 10.3% | 4.6% | 0.21% |
| Nov 2025 | 55.8% | 28.2% | 10.2% | 5.6% | 0.18% |
| Dec 2025 | 52.3% | 32.6% | 9.7% | 5.3% | 0.17% |
| Jan 2026 | 52.7% | 32.4% | 9.5% | 5.2% | 0.17% |
| Feb 2026 | 55.8% | 28.3% | 10.1% | 5.5% | 0.18% |
| Mar 2026 | 55.7% | 28.4% | 10.2% | 5.6% | 0.15% |
| Apr 2026 | 58.6% | 24.5% | 10.8% | 5.9% | 0.13% |
| May 2026 | 54.3% | 26.9% | 12% | 6.6% | 0.12% |
| Jun 2026 | 58.7% | 24.3% | 10.9% | 6% | 0.11% |
| Jul 2026 | 54.1% | 27% | 12.1% | 6.6% | 0.08% |
| Aug 2026 | 54% | 27.1% | 12.1% | 6.6% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Certify and Zoho Expense comparison changed over the last 12 months?
3 findings
- Zoho Expense was ahead of Certify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Certify’s estimated Share of Search among expense reporting platforms worldwide moved from 0.21% to 0.06%, and its estimated monthly branded searches moved from 1K to 260.
- Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide moved from 10.3% to 12.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for expense reporting platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Certify worldwide fell 74% over 11 measured months, from 1K to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Certify’s and Zoho Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Certify
1 branded search term
- certify expense
Zoho Expense
1 branded search term
- zoho expense
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.