Brandwave

Brex vs Zoho Expense:Which is more popular?

In September 2026, Brex had more branded searches than Zoho Expense among expense management platforms worldwide. Brex had about 91,800 branded searches, while Zoho Expense had 49,500. Brex made up 7% of all expense management platform searches we track, and Zoho Expense accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about expense management platforms, Zoho Expense appeared in all five answers and Brex in two. Zoho Expense was mentioned before Brex in four out of five answers.

Among expense management platforms worldwide in September 2026

Who do people search for more?

Brex, about 85% more searches than Zoho Expense

Brex 91.8K searchesZoho Expense 49.5K searches

Who does AI mention more?

Zoho Expense, mentioned in every answer we collected

Zoho Expense in 5 of 5Brex in 2 of 5

Who does AI recommend more?

Zoho Expense, named ahead of Brex in 4 of 5 answers

Zoho Expense first in 4Brex first in 1

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Top expense management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoho Expense appeared in all five answers. Brex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoho Expense was listed before Brex in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Expensify2nd
  3. SAP Concur3rd
  4. Zoho Expense4th
  5. Brex5th
  6. Navan6th
  7. Airwallex7th
  8. Rydoo8th
  9. Certify–
  10. Emburse–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about expense management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brex or Zoho Expense more popular in search?

This chart shows how often people search Google for Brex and Zoho Expense by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.

Brex and Zoho Expense among expense management platforms worldwide, by month

Share of searches by month for Brex, Zoho Expense. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurAirwallexCertifyExpensifyBrexZoho ExpenseRydooEmburseRampPleo
Oct 202528.8%20.1%10.1%15%10.1%7.1%3.7%3%1.7%0.24%0.13%
Nov 202523.7%20.2%12.5%15.1%10.2%8.4%4.5%3%2%0.25%0.14%
Dec 202518.7%19.2%17.8%14.6%12%8.1%4.4%2.9%2%0.23%0.1%
Jan 202622.1%15.5%14.1%14.1%9.6%17.3%3.5%1.9%1.6%0.19%0.1%
Feb 202621.9%18.8%17.1%14%9.6%9.4%4.2%2.8%1.9%0.29%0.13%
Mar 202624.1%20.4%15.3%12.5%10.5%8.5%3.7%2.5%2%0.32%0.11%
Apr 202624.7%20.7%15.6%12.8%8.7%8.6%3.8%2.6%2.1%0.26%0.11%
May 202626%18.1%16.5%13.5%9%7.5%4%2.7%2.2%0.27%0.12%
Jun 202625.1%21%15.9%13%8.7%7.3%3.9%2.6%2.1%0.26%0.12%
Jul 202626%18.1%16.7%13.6%9.1%7.6%4.1%2.2%2.2%0.22%0.12%
Aug 202629.9%17.1%15.8%12.9%8.6%7.1%3.9%2.1%2.1%0.26%0.09%
Sep 202629.5%20.4%12.7%12.7%8.4%7%3.8%2.5%2.5%0.25%0.11%

How has the Brex and Zoho Expense comparison changed over the last 12 months?

3 findings

How did search popularity change for expense management platforms worldwide in September 2026?

0 changes

Neither Brex nor Zoho Expense moved beyond provider rounding among expense management platforms in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brex’s and Zoho Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brex

2 branded search terms

  • brex
  • brex corporate card

Zoho Expense

1 branded search term

  • zoho expense

How the Brand Demand Index is measured

Other head-to-heads among expense management platforms

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