Expensify vs Navan:Which is more popular?
In September 2026, Navan had more branded searches than Expensify among expense management platforms worldwide. Navan had about 386,000 branded searches, while Expensify had 110,000. Navan made up 29.5% of all expense management platform searches we track, and Expensify accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about expense management platforms, Expensify appeared in all five answers and Navan in two. Expensify was mentioned before Navan in every answer.
Who do people search for more?
Navan, about 4 searches for every 1 for Expensify
Who does AI mention more?
Expensify, mentioned in every answer we collected
Who does AI recommend more?
Expensify, named ahead of Navan in every answer
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Top expense management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Expensify appeared in all five answers. Navan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Expensify was listed before Navan in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about expense management platforms
5 answers
Asked ChatGPT
“Which expense management platform should I use?”
Asked ChatGPT
“What are the best expense management platforms?”
Asked ChatGPT
“What's the best expense management platform for a small finance team?”
Searched Google, AI Overview
“expense management software”
Searched Google, AI Overview
“expense management platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Expensify or Navan more popular in search?
This chart shows how often people search Google for Expensify and Navan by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Navan, Expensify. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navan | SAP Concur | Airwallex | Certify | Expensify | Brex | Zoho Expense | Rydoo | Emburse | Ramp | Pleo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 20.1% | 10.1% | 15% | 10.1% | 7.1% | 3.7% | 3% | 1.7% | 0.24% | 0.13% |
| Nov 2025 | 23.7% | 20.2% | 12.5% | 15.1% | 10.2% | 8.4% | 4.5% | 3% | 2% | 0.25% | 0.14% |
| Dec 2025 | 18.7% | 19.2% | 17.8% | 14.6% | 12% | 8.1% | 4.4% | 2.9% | 2% | 0.23% | 0.1% |
| Jan 2026 | 22.1% | 15.5% | 14.1% | 14.1% | 9.6% | 17.3% | 3.5% | 1.9% | 1.6% | 0.19% | 0.1% |
| Feb 2026 | 21.9% | 18.8% | 17.1% | 14% | 9.6% | 9.4% | 4.2% | 2.8% | 1.9% | 0.29% | 0.13% |
| Mar 2026 | 24.1% | 20.4% | 15.3% | 12.5% | 10.5% | 8.5% | 3.7% | 2.5% | 2% | 0.32% | 0.11% |
| Apr 2026 | 24.7% | 20.7% | 15.6% | 12.8% | 8.7% | 8.6% | 3.8% | 2.6% | 2.1% | 0.26% | 0.11% |
| May 2026 | 26% | 18.1% | 16.5% | 13.5% | 9% | 7.5% | 4% | 2.7% | 2.2% | 0.27% | 0.12% |
| Jun 2026 | 25.1% | 21% | 15.9% | 13% | 8.7% | 7.3% | 3.9% | 2.6% | 2.1% | 0.26% | 0.12% |
| Jul 2026 | 26% | 18.1% | 16.7% | 13.6% | 9.1% | 7.6% | 4.1% | 2.2% | 2.2% | 0.22% | 0.12% |
| Aug 2026 | 29.9% | 17.1% | 15.8% | 12.9% | 8.6% | 7.1% | 3.9% | 2.1% | 2.1% | 0.26% | 0.09% |
| Sep 2026 | 29.5% | 20.4% | 12.7% | 12.7% | 8.4% | 7% | 3.8% | 2.5% | 2.5% | 0.25% | 0.11% |
How has the Expensify and Navan comparison changed over the last 12 months?
3 findings
- Navan was ahead of Expensify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Expensify’s share of searches among expense management platforms worldwide moved from 10.1% to 8.4%, and its estimated monthly branded searches moved from 136K to 110K.
- Across the 12 months ending September 2026, Navan’s share of searches among expense management platforms worldwide moved from 28.8% to 29.5%, and its estimated monthly branded searches moved from 387K to 386K.
How did search popularity change for expense management platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Expensify worldwide fell 19.2% over 12 measured months, from 136K to 110K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Expensify’s and Navan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among expense management platforms
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