Brandwave

How popular isExpensify in search?

In August 2026, there were an estimated 111K branded searches for Expensify worldwide which is down 18.9% over the last 11 months. Expensify holds 34.9% estimated Share of Search among expense management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Expensify34.9%
  2. Brex29.5%
  3. Pleo24.1%
  4. Rydoo8.6%
  5. Ramp2.9%
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Which expense management platforms compete with Expensify?

Expensify against expense management platforms worldwide, by month

Share of Search by month for Expensify, Brex, Pleo, Rydoo, Ramp. The figures are in the table below the chart.

View monthly share of search table
MonthExpensifyBrexPleoRydooRamp
Oct 202534.1%25.4%28.4%10.2%1.9%
Nov 202532.8%28.3%27.3%9.7%1.8%
Dec 202538.9%28.2%21.7%9.4%1.8%
Jan 202626.3%49.2%17.9%5.2%1.3%
Feb 202631%31.7%25.5%9.1%2.7%
Mar 202635.3%29.9%23.8%8.5%2.5%
Apr 202631%31.7%25.7%9.2%2.4%
May 202632.3%27.8%27.3%9.7%2.9%
Jun 202632.5%27.7%27.5%9.8%2.5%
Jul 202634.8%29.8%24.2%8.6%2.7%
Aug 202634.9%29.5%24.1%8.6%2.9%
Sep 2026—————

  1. 1.Expensify

    34.9%

    held 1st · 111K estimated branded searches · +0.3% vs prior month · +0.1 points

  2. 2.Brex

    29.5%

    held 2nd · 93.6K estimated branded searches · -0.81% vs prior month · -0.2 points

  3. 3.Pleo

    24.1%

    held 3rd · 76.4K estimated branded searches · -0.57% vs prior month · -0.1 points

  4. 4.Rydoo

    8.6%

    held 4th · 27.2K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ramp

    2.9%

    held 5th · 9.3K estimated branded searches · +9% vs prior month · +0.2 points

Compare search popularity between Expensify and its closest rivals

How has branded search demand for Expensify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Expensify worldwide fell from 136K to 111K.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide increased from 34.1% to 34.9%.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide peaked at 38.9% in December 2025 and was lowest at 26.3% in January 2026.

How did search popularity change for expense management platforms worldwide in August 2026?

  1. Expensify’s estimated Share of Search among expense management platforms worldwide has gained ground for 3 months in a row, from 32.3% to 34.9% in August 2026.

  2. Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.

  3. Estimated monthly branded searches for Rydoo worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

  4. Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

How is Expensify measured?

Brandwave collects information about searches that people make online using Expensify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • expensify
  • expensify expense tracker

Do you work for Expensify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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