Brandwave

Expensify vs Pleo:Which is more popular by branded search?

In August 2026, Expensify had more branded searches than Pleo among expense management platforms worldwide. Expensify was estimated to have 111K branded searches compared to Pleo’s 76.4K, and held a 34.9% Share of Search versus Pleo’s 24.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among expense management platforms worldwide in August 2026Which is more popular in search, Expensify or Pleo?
Expensify34.9%111K searches
vs
Pleo24.1%76.4K searches

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Which is more popular in search, Expensify or Pleo?

Compare software for employee expenses, company cards, and spend controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Expensify and Pleo among expense management platforms worldwide, by month

Share of Search by month for Expensify, Pleo. The figures are in the table below the chart.

View monthly share of search table
MonthExpensifyBrexPleoRydooRamp
Oct 202534.1%25.4%28.4%10.2%1.9%
Nov 202532.8%28.3%27.3%9.7%1.8%
Dec 202538.9%28.2%21.7%9.4%1.8%
Jan 202626.3%49.2%17.9%5.2%1.3%
Feb 202631%31.7%25.5%9.1%2.7%
Mar 202635.3%29.9%23.8%8.5%2.5%
Apr 202631%31.7%25.7%9.2%2.4%
May 202632.3%27.8%27.3%9.7%2.9%
Jun 202632.5%27.7%27.5%9.8%2.5%
Jul 202634.8%29.8%24.2%8.6%2.7%
Aug 202634.9%29.5%24.1%8.6%2.9%
Sep 2026—————

How has the Expensify and Pleo comparison changed over the last 12 months?

  • Expensify was ahead of Pleo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide moved from 34.1% to 34.9%, and its estimated monthly branded searches moved from 136K to 111K.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide moved from 28.4% to 24.1%, and its estimated monthly branded searches moved from 113K to 76.4K.

How did search popularity change for expense management platforms worldwide in August 2026?

  1. Expensify’s estimated Share of Search among expense management platforms worldwide has gained ground for 3 months in a row, from 32.3% to 34.9% in August 2026.

  2. Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Expensify’s and Pleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Expensify

2 branded search terms

  • expensify
  • expensify expense tracker

Pleo

6 branded search terms

  • pleo
  • pleo app
  • pleo cards
  • pleo expense
  • pleo io
  • pleo software

How the Brand Demand Index is measured

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