Brandwave

Coupa vs Expensify:Which is more popular?

In September 2026, Coupa had more branded searches than Expensify among spend management platforms worldwide. Coupa had about 201,000 branded searches, while Expensify had 110,000. Coupa made up 18.5% of all spend management platform searches we track, and Expensify accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about spend management platforms, Coupa and Expensify each appeared in two of the five answers. Coupa and Expensify were each mentioned first in two of the four answers that named either.

Among spend management platforms worldwide in September 2026

Who do people search for more?

Coupa, about 82% more searches than Expensify

Coupa 201K searchesExpensify 110K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Coupa in 2 of 5Expensify in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Coupa first in 2Expensify first in 2

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Top spend management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Expensify was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Coupa and Expensify were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Brex2nd
  3. BILL Spend & Expense3rd
  4. SAP Concur4th
  5. Airbase5th
  6. Coupa6th
  7. Rippling Spend7th
  8. Expensify8th
  9. Navan9th
  10. Mesh Payments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL Spend & Expense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coupa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling Spend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mesh Payments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spend management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coupa or Expensify more popular in search?

This chart shows how often people search Google for Coupa and Expensify by name. Each line represents a brand's share of searches for all ten spend management platforms we track, month by month, from English-language searches worldwide.

Coupa and Expensify among spend management platforms worldwide, by month

Share of searches by month for Coupa, Expensify. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurCoupaExpensifyBrexAirbaseRampMesh PaymentsBILL Spend & ExpenseRippling Spend
Oct 202534.6%22.5%18%12.2%8.5%3.6%0.29%0.21%0.03%0.05%
Nov 202529.5%23.4%18.8%12.7%10.4%4.6%0.31%0.27%0.03%0.05%
Dec 202524.8%23.9%19.3%16%10.7%4.7%0.31%0.22%0.03%0.06%
Jan 202628.1%18.2%14.6%12.2%22%4.4%0.25%0.21%0.03%0.05%
Feb 202628.2%22.3%17.9%12.3%12.1%6.6%0.37%0.26%0.04%0.06%
Mar 202628.5%22.4%17.9%12.4%10%8.1%0.37%0.21%0.03%0.04%
Apr 202630.4%23.8%19.1%10.7%10.6%4.7%0.32%0.23%0.04%0.05%
May 202634%21.9%17.6%11.8%9.8%4.3%0.35%0.26%0.03%0.05%
Jun 202631.3%24.6%19.7%10.8%9%4%0.32%0.24%0.05%0.03%
Jul 202633.8%21.9%17.7%11.8%9.9%4.3%0.29%0.26%0.04%0.03%
Aug 202638.2%20.4%16.5%11%9.1%4%0.33%0.24%0.05%0.03%
Sep 202635.5%23%18.5%10.1%8.5%3.7%0.3%0.22%0.04%0.02%

How has the Coupa and Expensify comparison changed over the last 12 months?

3 findings
  • Coupa was ahead of Expensify in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coupa’s share of searches among spend management platforms worldwide moved from 18% to 18.5%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Expensify’s share of searches among spend management platforms worldwide moved from 12.2% to 10.1%, and its estimated monthly branded searches moved from 136K to 110K.

How did search popularity change for spend management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Coupa gained share of searches among spend management platforms worldwide, from 16.5% to 18.5%.

  2. In September 2026, Expensify lost share of searches among spend management platforms worldwide, from 11% to 10.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coupa’s and Expensify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coupa

1 branded search term

  • coupa

Expensify

2 branded search terms

  • expensify
  • expensify expense tracker

How the Brand Demand Index is measured

Other head-to-heads among spend management platforms

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