Brandwave

How popular isCoupa?

In September 2026, people searched for Coupa by name about 208,000 times worldwide, about the same as the previous year. These searches made up 18.5% of all global spend management platform searches, placing Coupa third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about spend management platforms, Coupa appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Coupa is the third most searched of 10 competitors and the sixth most recommended in AI answers.

  1. NavanShare of searches 35.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. SAP ConcurShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CoupaShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ExpensifyShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. BrexShare of searches 8.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top spend management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coupa is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Brex2nd
  3. BILL Spend & Expense3rd
  4. SAP Concur4th
  5. Airbase5th
  6. Coupa6th
  7. Rippling Spend7th
  8. Expensify8th
  9. Navan9th
  10. Mesh Payments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL Spend & Expense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coupa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling Spend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mesh Payments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spend management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spend management platforms compete with Coupa?

Coupa against spend management platforms worldwide, by month

Share of searches by month for Navan, SAP Concur, Coupa, Expensify, Brex, Airbase. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurCoupaExpensifyBrexAirbaseRampMesh PaymentsBILL Spend & ExpenseRippling Spend
Oct 202534.6%22.5%18%12.2%8.5%3.6%0.29%0.21%0.03%0.05%
Nov 202529.5%23.4%18.8%12.7%10.4%4.6%0.31%0.27%0.03%0.05%
Dec 202524.8%23.9%19.3%16%10.7%4.7%0.31%0.22%0.03%0.06%
Jan 202628.1%18.2%14.6%12.2%22%4.4%0.25%0.21%0.03%0.05%
Feb 202628.2%22.3%17.9%12.3%12.1%6.6%0.37%0.26%0.04%0.06%
Mar 202628.5%22.4%17.9%12.4%10%8.1%0.37%0.21%0.03%0.04%
Apr 202630.4%23.8%19.1%10.7%10.6%4.7%0.32%0.23%0.04%0.05%
May 202634%21.9%17.6%11.8%9.8%4.3%0.35%0.26%0.03%0.05%
Jun 202631.3%24.6%19.7%10.8%9%4%0.32%0.24%0.05%0.03%
Jul 202633.8%21.9%17.7%11.8%9.9%4.3%0.29%0.26%0.04%0.03%
Aug 202638.2%20.4%16.5%11%9.1%4%0.33%0.24%0.05%0.03%
Sep 202635.5%23%18.5%10.1%8.5%3.7%0.3%0.22%0.04%0.02%

  1. 1.Navan

    35.5%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -2.7 points.

  2. 2.SAP Concur

    23%

    Held 2nd. 250K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Coupa

    18.5%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  4. 4.Expensify

    10.1%

    Held 4th. 110K estimated branded searches, -0.38% vs prior month. Share -0.9 points.

  5. 5.Brex

    8.5%

    Held 5th. 91.8K estimated branded searches, +0.33% vs prior month. Share -0.7 points.

  6. 6.Airbase

    3.7%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Ramp

    0.3%

    Held 7th. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mesh Payments

    0.22%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.BILL Spend & Expense

    0.04%

    Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  10. 10.Rippling Spend

    0.02%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Coupa and its closest rivals

Every comparison with Coupa

26 comparisons

How has branded search demand for Coupa changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coupa worldwide held steady, from 210K to 208K.
  • Across the 12 months ending September 2026, Coupa’s share of searches among spend management platforms worldwide increased from 18% to 18.5%.
  • Across the 12 months ending September 2026, Coupa’s share of searches among spend management platforms worldwide peaked at 19.7% in June 2026 and was lowest at 14.6% in January 2026.

How did search popularity change for spend management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SAP Concur gained share of searches among spend management platforms worldwide, from 20.4% to 23%.

  2. In September 2026, Coupa gained share of searches among spend management platforms worldwide, from 16.5% to 18.5%.

  3. In September 2026, Navan lost share of searches among spend management platforms worldwide, from 38.2% to 35.5%.

  4. In September 2026, Expensify lost share of searches among spend management platforms worldwide, from 11% to 10.1%.

  5. In September 2026, Brex lost share of searches among spend management platforms worldwide, from 9.1% to 8.5%.

  6. Estimated monthly branded searches for Rippling Spend worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are Coupa’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coupa
  • coupa procurement
  • coupa software

Do you work for Coupa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coupa compete?

Coupa is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spend management platforms3rd of 1018.5%Shown above
Accounts payable automation platforms1st of 1042%Show ranking
Procurement software1st of 1056%Show ranking
Procurement intake platforms1st of 787.3%Show ranking
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