Brandwave

Coupa vs SAP Concur:Which is more popular?

In September 2026, SAP Concur had more branded searches than Coupa among spend management platforms worldwide. SAP Concur had about 250,000 branded searches, while Coupa had 201,000. SAP Concur made up 23% of all spend management platform searches we track, and Coupa accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about spend management platforms, SAP Concur appeared in three of the five answers and Coupa in two. Coupa and SAP Concur were each mentioned first in two of the four answers that named either.

Among spend management platforms worldwide in September 2026

Who do people search for more?

SAP Concur, about 24% more searches than Coupa

SAP Concur 250K searchesCoupa 201K searches

Who does AI mention more?

SAP Concur, mentioned in 3 of 5 answers, Coupa in 2

SAP Concur in 3 of 5Coupa in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Coupa first in 2SAP Concur first in 2

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Top spend management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP Concur was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coupa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coupa and SAP Concur were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Brex2nd
  3. BILL Spend & Expense3rd
  4. SAP Concur4th
  5. Airbase5th
  6. Coupa6th
  7. Rippling Spend7th
  8. Expensify8th
  9. Navan9th
  10. Mesh Payments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL Spend & Expense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coupa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling Spend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mesh Payments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spend management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coupa or SAP Concur more popular in search?

This chart shows how often people search Google for Coupa and SAP Concur by name. Each line represents a brand's share of searches for all ten spend management platforms we track, month by month, from English-language searches worldwide.

Coupa and SAP Concur among spend management platforms worldwide, by month

Share of searches by month for SAP Concur, Coupa. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurCoupaExpensifyBrexAirbaseRampMesh PaymentsBILL Spend & ExpenseRippling Spend
Oct 202534.6%22.5%18%12.2%8.5%3.6%0.29%0.21%0.03%0.05%
Nov 202529.5%23.4%18.8%12.7%10.4%4.6%0.31%0.27%0.03%0.05%
Dec 202524.8%23.9%19.3%16%10.7%4.7%0.31%0.22%0.03%0.06%
Jan 202628.1%18.2%14.6%12.2%22%4.4%0.25%0.21%0.03%0.05%
Feb 202628.2%22.3%17.9%12.3%12.1%6.6%0.37%0.26%0.04%0.06%
Mar 202628.5%22.4%17.9%12.4%10%8.1%0.37%0.21%0.03%0.04%
Apr 202630.4%23.8%19.1%10.7%10.6%4.7%0.32%0.23%0.04%0.05%
May 202634%21.9%17.6%11.8%9.8%4.3%0.35%0.26%0.03%0.05%
Jun 202631.3%24.6%19.7%10.8%9%4%0.32%0.24%0.05%0.03%
Jul 202633.8%21.9%17.7%11.8%9.9%4.3%0.29%0.26%0.04%0.03%
Aug 202638.2%20.4%16.5%11%9.1%4%0.33%0.24%0.05%0.03%
Sep 202635.5%23%18.5%10.1%8.5%3.7%0.3%0.22%0.04%0.02%

How has the Coupa and SAP Concur comparison changed over the last 12 months?

3 findings

How did search popularity change for spend management platforms worldwide in September 2026?

2 changes

  1. In September 2026, SAP Concur gained share of searches among spend management platforms worldwide, from 20.4% to 23%.

  2. In September 2026, Coupa gained share of searches among spend management platforms worldwide, from 16.5% to 18.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Coupa’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coupa

1 branded search term

  • coupa

SAP Concur

6 branded search terms

  • concur app
  • concur mobile app
  • SAP Concur
  • sap concur app
  • sap concur expenseit
  • sap concur software

How the Brand Demand Index is measured

Other head-to-heads among spend management platforms

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