Brandwave

How popular isCoupa in search?

In August 2026, there were an estimated 175K branded searches for Coupa worldwide which is down 17.1% over the last 11 months. Coupa holds 70.5% estimated Share of Search among enterprise procurement platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coupa70.5%
  2. Zycus9.1%
  3. JAGGAER7.7%
  4. Ivalua7.6%
  5. GEP5.1%
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Which enterprise procurement platforms compete with Coupa?

Coupa against enterprise procurement platforms worldwide, by month

Share of Search by month for Coupa, Zycus, JAGGAER, Ivalua, GEP. The figures are in the table below the chart.

View monthly share of search table
MonthCoupaZycusJAGGAERIvaluaGEP
Oct 202573%5.2%8.2%8%5.6%
Nov 202570.1%7.4%7.8%9.3%5.3%
Dec 202573.8%6.5%6.8%8.1%4.9%
Jan 202671.6%6.2%8%9.5%4.7%
Feb 202671.5%6.2%8%9.5%4.7%
Mar 202675.2%5.4%7%8.3%4.1%
Apr 202674.8%6.6%6.9%8.2%3.5%
May 202670.7%7.5%7.9%9.4%4.5%
Jun 202674.4%6.5%6.9%8.1%4%
Jul 202670.8%7.5%7.9%9.3%4.4%
Aug 202670.5%9.1%7.7%7.6%5.1%
Sep 2026—————

  1. 1.Coupa

    70.5%

    held 1st · 175K estimated branded searches · +0.84% vs prior month · -0.3 points

  2. 2.Zycus

    9.1%

    moved from 4th to 2nd · 22.5K estimated branded searches · +22.5% vs prior month · +1.6 points

  3. 3.JAGGAER

    7.7%

    held 3rd · 19.2K estimated branded searches · -1.1% vs prior month · -0.2 points

  4. 4.Ivalua

    7.6%

    moved from 2nd to 4th · 18.8K estimated branded searches · -17.9% vs prior month · -1.8 points

  5. 5.GEP

    5.1%

    held 5th · 12.7K estimated branded searches · +16.5% vs prior month · +0.7 points

Compare search popularity between Coupa and its closest rivals

How has branded search demand for Coupa changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coupa worldwide fell from 211K to 175K.
  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among enterprise procurement platforms worldwide decreased from 73% to 70.5%.
  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among enterprise procurement platforms worldwide peaked at 75.2% in March 2026 and was lowest at 70.1% in November 2025.

How did search popularity change for enterprise procurement platforms worldwide in August 2026?

  1. In August 2026, Zycus overtook Ivalua to rank 2nd among enterprise procurement platforms worldwide, at 9.1%.

  2. In August 2026, GEP gained estimated Share of Search among enterprise procurement platforms worldwide, from 4.4% to 5.1%.

  3. In August 2026, Ivalua lost estimated Share of Search among enterprise procurement platforms worldwide, from 9.3% to 7.6%.

  4. Estimated monthly branded searches for JAGGAER worldwide fell 18.8% over 11 measured months, from 23.6K to 19.2K in August 2026.

  5. Estimated monthly branded searches for Coupa worldwide fell 17.1% over 11 measured months, from 211K to 175K in August 2026.

Which procurement intake platforms compete with Coupa?

Coupa against procurement intake platforms worldwide, by month

Share of Search by month for Coupa, Procurify, Precoro. The figures are in the table below the chart.

View monthly share of search table
MonthCoupaProcurifyPrecoroZipTropic
Oct 202592.3%3.6%2.9%1.1%0.11%
Nov 202592.1%3.5%2.9%1.3%0.13%
Dec 202592.3%3.6%3%1.1%0.11%
Jan 202691.3%4.3%2.9%1.3%0.16%
Feb 202691.3%4.3%2.9%1.3%0.16%
Mar 202692.2%3.6%3%1.1%0.13%
Apr 202692.7%3.6%2.4%1.1%0.13%
May 202692.1%3.5%2.9%1.3%0.15%
Jun 202693.1%3%2.4%1.3%0.16%
Jul 202691.1%4.3%2.9%1.6%0.13%
Aug 202691.6%4.3%2.4%1.6%0.19%
Sep 2026—————

  1. 1.Coupa

    91.6%

    held 1st · 175K estimated branded searches · +0.84% vs prior month · +0.5 points

  2. 2.Procurify

    4.3%

    held 2nd · 8.2K estimated branded searches · -0.12% vs prior month · 0 points

  3. 3.Precoro

    2.4%

    held 3rd · 4.5K estimated branded searches · -17.9% vs prior month · -0.5 points

  4. 4.Zip

    1.6%

    held 4th · 3K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Tropic

    0.19%

    held 5th · 360 estimated branded searches · +44% vs prior month · +0.1 points

Compare search popularity between Coupa and its closest rivals

How has branded search demand for Coupa changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement intake platforms worldwide decreased from 92.3% to 91.6%.
  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement intake platforms worldwide peaked at 93.1% in June 2026 and was lowest at 91.1% in July 2026.

How did search popularity change for procurement intake platforms worldwide in August 2026?

  1. In August 2026, Precoro lost estimated Share of Search among procurement intake platforms worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Tropic worldwide rose 38.5% over 11 measured months, from 260 to 360 in August 2026.

  3. Estimated monthly branded searches for Zip worldwide rose 20.1% over 11 measured months, from 2.5K to 3K in August 2026.

  4. Estimated monthly branded searches for Coupa worldwide fell 17.1% over 11 measured months, from 211K to 175K in August 2026.

How is Coupa measured?

Brandwave collects information about searches that people make online using Coupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • coupa
  • coupa app
  • coupa com
  • coupa procurement
  • coupa software

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