How popular isCoupa in search?
In August 2026, there were an estimated 175K branded searches for Coupa worldwide which is down 17.1% over the last 11 months. Coupa holds 54.7% estimated Share of Search among procurement software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which procurement software compete with Coupa?
Share of Search by month for Coupa, SAP Ariba, Zycus, JAGGAER, GEP. The figures are in the table below the chart.
View monthly share of search table
| Month | Coupa | SAP Ariba | Zycus | JAGGAER | GEP |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 25.4% | 4.2% | 6.6% | 4.5% |
| Nov 2025 | 55.1% | 28.8% | 5.8% | 6.1% | 4.2% |
| Dec 2025 | 59.6% | 25.7% | 5.2% | 5.5% | 4% |
| Jan 2026 | 55.9% | 29.2% | 4.9% | 6.3% | 3.7% |
| Feb 2026 | 55.9% | 29.2% | 4.9% | 6.3% | 3.7% |
| Mar 2026 | 60.6% | 26.2% | 4.4% | 5.6% | 3.3% |
| Apr 2026 | 60.2% | 26.1% | 5.3% | 5.6% | 2.8% |
| May 2026 | 55.4% | 29% | 5.9% | 6.2% | 3.5% |
| Jun 2026 | 60% | 25.9% | 5.3% | 5.6% | 3.3% |
| Jul 2026 | 55.5% | 29% | 5.9% | 6.2% | 3.5% |
| Aug 2026 | 54.7% | 28.3% | 7% | 6% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 175K | +0.84% | -0.8 points | |
| 2, held 2nd | 28.3% | 90.5K | 0% | -0.6 points | |
| 3, moved from 4th to 3rd | 7% | 22.5K | +22.5% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 19.2K | -1.1% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4% | 12.7K | +16.5% | +0.5 points |
1.
Coupa54.7%
Held 1st. 175K estimated branded searches, +0.84% vs prior month. Share -0.8 points.
28.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Zycus7%
Moved from 4th to 3rd. 22.5K estimated branded searches, +22.5% vs prior month. Share +1.2 points.
4.
JAGGAER6%
Moved from 3rd to 4th. 19.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.
5.
GEP
4%
Held 5th. 12.7K estimated branded searches, +16.5% vs prior month. Share +0.5 points.
Compare search popularity between Coupa and its closest rivals
How has branded search demand for Coupa changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coupa worldwide fell from 211K to 175K.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide decreased from 59.2% to 54.7%.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide peaked at 60.6% in March 2026 and was lowest at 54.7% in August 2026.
How did search popularity change for procurement software worldwide in August 2026?
5 changes
In August 2026, Zycus overtook JAGGAER to rank 3rd among procurement software worldwide, at 7%.
In August 2026, Coupa lost estimated Share of Search among procurement software worldwide, from 55.5% to 54.7%.
In August 2026, SAP Ariba lost estimated Share of Search among procurement software worldwide, from 29% to 28.3%.
Estimated monthly branded searches for GEP worldwide fell 21.6% over 11 measured months, from 16.2K to 12.7K in August 2026.
Estimated monthly branded searches for JAGGAER worldwide fell 18.8% over 11 measured months, from 23.6K to 19.2K in August 2026.
Where does Coupa compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| E-procurement platforms | 3rd of 5 | 26.4% | Show ranking |
| Procurement software | 1st of 5 | 54.7% | Shown above |
| Enterprise procurement platforms | 1st of 5 | 70.5% | Show ranking |
| Procurement intake platforms | 1st of 5 | 91.6% | Show ranking |
How is Coupa measured?
Brandwave collects information about searches that people make online using Coupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- coupa
- coupa app
- coupa com
- coupa procurement
- coupa software
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Is Coupa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.