Brandwave

Procurement software:Which brands are most popular in search?

In August 2026, Coupa was the most searched among procurement software worldwide, with an estimated 175K branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coupa54.7%
  2. SAP Ariba28.3%
  3. Zycus7%
  4. JAGGAER6%
  5. GEP4%

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Share of SearchLeaderboard

Compare the systems businesses buy goods through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among procurement software worldwide, by month

Share of Search by month for Coupa, SAP Ariba, Zycus, JAGGAER, GEP. The figures are in the table below the chart.

View monthly share of search table
MonthCoupaSAP AribaZycusJAGGAERGEP
Oct 202559.2%25.4%4.2%6.6%4.5%
Nov 202555.1%28.8%5.8%6.1%4.2%
Dec 202559.6%25.7%5.2%5.5%4%
Jan 202655.9%29.2%4.9%6.3%3.7%
Feb 202655.9%29.2%4.9%6.3%3.7%
Mar 202660.6%26.2%4.4%5.6%3.3%
Apr 202660.2%26.1%5.3%5.6%2.8%
May 202655.4%29%5.9%6.2%3.5%
Jun 202660%25.9%5.3%5.6%3.3%
Jul 202655.5%29%5.9%6.2%3.5%
Aug 202654.7%28.3%7%6%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Coupa

    54.7%

    Held 1st. 175K estimated branded searches, +0.84% vs prior month. Share -0.8 points.

  2. 2.SAP Ariba

    28.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Zycus

    7%

    Moved from 4th to 3rd. 22.5K estimated branded searches, +22.5% vs prior month. Share +1.2 points.

  4. 4.JAGGAER

    6%

    Moved from 3rd to 4th. 19.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  5. 5.GEP

    4%

    Held 5th. 12.7K estimated branded searches, +16.5% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among procurement software worldwide?

In August 2026, Coupa was the most searched among procurement software worldwide, with an estimated 175K branded searches and 54.7% estimated Share of Search within this set. SAP Ariba is in 2nd place, 26.4 percentage points behind at 28.3% Share of Search.

Global procurement software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coupa59.2% → 54.7%60.6%Mar 202654.7%Aug 20261st
SAP Ariba25.4% → 28.3%29.2%Feb 202625.4%Oct 20252nd
Zycus4.2% → 7%7%Aug 20264.2%Oct 20255th → 3rd
JAGGAER6.6% → 6%6.6%Oct 20255.5%Dec 20253rd → 4th
GEP4.5% → 4%4.5%Oct 20252.8%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide decreased from 59.2% to 54.7%.
  • Across the 11 months ending August 2026, SAP Ariba’s estimated Share of Search among procurement software worldwide increased from 25.4% to 28.3%.
  • Across the 11 months ending August 2026, Zycus’ estimated Share of Search among procurement software worldwide increased from 4.2% to 7%.
  • Across the 11 months ending August 2026, JAGGAER’s estimated Share of Search among procurement software worldwide decreased from 6.6% to 6%.
  • Across the 11 months ending August 2026, GEP’s estimated Share of Search among procurement software worldwide decreased from 4.5% to 4%.
  • Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide peaked at 60.6% in March 2026 and was lowest at 54.7% in August 2026.
  • Across the 11 months ending August 2026, SAP Ariba’s estimated Share of Search among procurement software worldwide peaked at 29.2% in February 2026 and was lowest at 25.4% in October 2025.
  • Across the 11 months ending August 2026, JAGGAER’s estimated Share of Search among procurement software worldwide peaked at 6.6% in October 2025 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, GEP’s estimated Share of Search among procurement software worldwide peaked at 4.5% in October 2025 and was lowest at 2.8% in April 2026.
  • Across the 11 months ending August 2026, Zycus rose from 5th to 3rd among procurement software worldwide.
  • Across the 11 months ending August 2026, JAGGAER fell from 3rd to 4th among procurement software worldwide.
  • Across the 11 months ending August 2026, GEP fell from 4th to 5th among procurement software worldwide.

How did search popularity change for procurement software worldwide in August 2026?

  1. In August 2026, Zycus overtook JAGGAER to rank 3rd among procurement software worldwide, at 7%.

  2. In August 2026, Coupa lost estimated Share of Search among procurement software worldwide, from 55.5% to 54.7%.

  3. In August 2026, SAP Ariba lost estimated Share of Search among procurement software worldwide, from 29% to 28.3%.

  4. Estimated monthly branded searches for GEP worldwide fell 21.6% over 11 measured months, from 16.2K to 12.7K in August 2026.

  5. Estimated monthly branded searches for JAGGAER worldwide fell 18.8% over 11 measured months, from 23.6K to 19.2K in August 2026.

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