Brandwave

AvidXchange vs Coupa:Which is more popular?

In September 2026, Coupa had more branded searches than AvidXchange among accounts payable automation platforms worldwide. Coupa had about 201,000 branded searches, while AvidXchange had 27,100. Coupa made up 42% of all accounts payable automation platform searches we track, and AvidXchange accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about accounts payable automation platforms, AvidXchange appeared in four of the five answers and Coupa in three. AvidXchange was mentioned before Coupa in three out of five answers.

Among accounts payable automation platforms worldwide in September 2026

Who do people search for more?

Coupa, about 7 searches for every 1 for AvidXchange

Coupa 201K searchesAvidXchange 27.1K searches

Who does AI mention more?

AvidXchange, mentioned in 4 of 5 answers, Coupa in 3

AvidXchange in 4 of 5Coupa in 3 of 5

Who does AI recommend more?

AvidXchange, named ahead of Coupa in 3 of 5 answers

AvidXchange first in 3Coupa first in 2

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Top accounts payable automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AvidXchange was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coupa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AvidXchange was listed before Coupa in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tipalti1st
  2. BILL2nd
  3. Stampli3rd
  4. AvidXchange4th
  5. Coupa5th
  6. Medius6th
  7. Ramp7th
  8. Basware8th
  9. Airbase–
  10. Melio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tipalti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BILL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AvidXchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coupa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stampli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounts payable automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AvidXchange or Coupa more popular in search?

This chart shows how often people search Google for AvidXchange and Coupa by name. Each line represents a brand's share of searches for all ten accounts payable automation platforms we track, month by month, from English-language searches worldwide.

AvidXchange and Coupa among accounts payable automation platforms worldwide, by month

Share of searches by month for Coupa, AvidXchange. The figures are in the table below the chart.

View monthly share of searches table
MonthCoupaTipaltiStampliBILLAirbaseMediusAvidXchangeBaswareMelioRamp
Oct 202541.5%10.3%8.4%11.2%8.4%6.8%6.8%5.6%0.94%0.05%
Nov 202538.8%11.7%9.5%10.4%9.5%6.4%6.4%6.4%0.88%0.06%
Dec 202539.1%11.9%9.6%10.5%9.6%6.4%6.4%5.3%1.1%0.05%
Jan 202637.9%11.5%9.3%10.2%11.4%6.2%6.2%6.2%1.1%0.06%
Feb 202637.3%11.3%9.2%10.1%13.7%6.1%6.1%5%1%0.07%
Mar 202638.3%9.6%7.8%10.4%17.3%5.2%5.2%5.2%1.1%0.05%
Apr 202643%10.8%8.7%9.5%10.6%5.8%5.8%4.7%0.98%0.06%
May 202638.9%11.9%9.6%10.5%9.5%6.4%6.4%5.2%1.6%0.05%
Jun 202643%10.7%8.7%11.6%8.7%5.8%5.8%4.7%0.97%0.04%
Jul 202639.6%11.9%9.8%10.7%9.7%6.5%5.3%5.3%1.1%0.06%
Aug 202638.7%11.6%11.6%10.4%9.5%6.4%5.2%5.2%1.3%0.05%
Sep 202642%10.4%10.4%9.3%8.5%6.9%5.7%5.7%1.2%0.05%

How has the AvidXchange and Coupa comparison changed over the last 12 months?

3 findings

How did search popularity change for accounts payable automation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Coupa gained share of searches among accounts payable automation platforms worldwide, from 38.7% to 42%.

  2. Estimated monthly branded searches for AvidXchange worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AvidXchange’s and Coupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AvidXchange

1 branded search term

  • avidxchange

Coupa

1 branded search term

  • coupa

How the Brand Demand Index is measured

Other head-to-heads among accounts payable automation platforms

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