Brandwave

How popular isCoupa?

In September 2026, people searched for Coupa by name about 208,000 times worldwide, about the same as the previous year. These searches made up 42% of all global accounts payable automation platform searches, placing Coupa first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about accounts payable automation platforms, Coupa appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Coupa is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. CoupaShare of searches 42%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. TipaltiShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StampliShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. BILLShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AirbaseShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top accounts payable automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coupa is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tipalti1st
  2. BILL2nd
  3. Stampli3rd
  4. AvidXchange4th
  5. Coupa5th
  6. Medius6th
  7. Ramp7th
  8. Basware8th
  9. Airbase–
  10. Melio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tipalti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BILL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AvidXchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coupa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stampli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounts payable automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which accounts payable automation platforms compete with Coupa?

Coupa against accounts payable automation platforms worldwide, by month

Share of searches by month for Coupa, Tipalti, Stampli, BILL, Airbase, Medius, AvidXchange, Basware. The figures are in the table below the chart.

View monthly share of searches table
MonthCoupaTipaltiStampliBILLAirbaseMediusAvidXchangeBaswareMelioRamp
Oct 202541.5%10.3%8.4%11.2%8.4%6.8%6.8%5.6%0.94%0.05%
Nov 202538.8%11.7%9.5%10.4%9.5%6.4%6.4%6.4%0.88%0.06%
Dec 202539.1%11.9%9.6%10.5%9.6%6.4%6.4%5.3%1.1%0.05%
Jan 202637.9%11.5%9.3%10.2%11.4%6.2%6.2%6.2%1.1%0.06%
Feb 202637.3%11.3%9.2%10.1%13.7%6.1%6.1%5%1%0.07%
Mar 202638.3%9.6%7.8%10.4%17.3%5.2%5.2%5.2%1.1%0.05%
Apr 202643%10.8%8.7%9.5%10.6%5.8%5.8%4.7%0.98%0.06%
May 202638.9%11.9%9.6%10.5%9.5%6.4%6.4%5.2%1.6%0.05%
Jun 202643%10.7%8.7%11.6%8.7%5.8%5.8%4.7%0.97%0.04%
Jul 202639.6%11.9%9.8%10.7%9.7%6.5%5.3%5.3%1.1%0.06%
Aug 202638.7%11.6%11.6%10.4%9.5%6.4%5.2%5.2%1.3%0.05%
Sep 202642%10.4%10.4%9.3%8.5%6.9%5.7%5.7%1.2%0.05%

  1. 1.Coupa

    42%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.

  2. 2.Tipalti

    10.4%

    Held 2nd. 49.9K estimated branded searches, +0.56% vs prior month. Share -1.2 points.

  3. 3.Stampli

    10.4%

    Held 3rd. 49.6K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.BILL

    9.3%

    Held 4th. 44.4K estimated branded searches, -0.07% vs prior month. Share -1.1 points.

  5. 5.Airbase

    8.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Medius

    6.9%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  7. 7.AvidXchange

    5.7%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  8. 8.Basware

    5.7%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  9. 9.Melio

    1.2%

    Held 9th. 5.5K estimated branded searches, -0.54% vs prior month. Share -0.1 points.

  10. 10.Ramp

    0.05%

    Held 10th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Coupa and its closest rivals

Every comparison with Coupa

28 comparisons

How has branded search demand for Coupa changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coupa worldwide held steady, from 210K to 208K.
  • Across the 12 months ending September 2026, Coupa’s share of searches among accounts payable automation platforms worldwide increased from 41.5% to 42%.
  • Across the 12 months ending September 2026, Coupa’s share of searches among accounts payable automation platforms worldwide peaked at 43% in April 2026 and was lowest at 37.3% in February 2026.

How did search popularity change for accounts payable automation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Coupa gained share of searches among accounts payable automation platforms worldwide, from 38.7% to 42%.

  2. In September 2026, Medius gained share of searches among accounts payable automation platforms worldwide, from 6.4% to 6.9%.

  3. In September 2026, Stampli lost share of searches among accounts payable automation platforms worldwide, from 11.6% to 10.4%.

  4. In September 2026, Tipalti lost share of searches among accounts payable automation platforms worldwide, from 11.6% to 10.4%.

  5. In September 2026, BILL lost share of searches among accounts payable automation platforms worldwide, from 10.4% to 9.3%.

  6. In September 2026, Airbase lost share of searches among accounts payable automation platforms worldwide, from 9.5% to 8.5%.

How are Coupa’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coupa
  • coupa procurement
  • coupa software

Do you work for Coupa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coupa compete?

Coupa is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spend management platforms3rd of 1018.5%Show ranking
Accounts payable automation platforms1st of 1042%Shown above
Procurement software1st of 1056%Show ranking
Procurement intake platforms1st of 787.3%Show ranking
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