Coupa vs Zip:Which is more popular by branded search?
In August 2026, Coupa had more branded searches than Zip among procurement intake platforms worldwide. Coupa was estimated to have 175K branded searches compared to Zip’s 3K, and held a 91.6% Share of Search versus Zip’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Coupa or Zip?
Compare services and tools used to coordinate purchase requests and procurement approvals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coupa, Zip. The figures are in the table below the chart.
View monthly share of search table
| Month | Coupa | Procurify | Precoro | Zip | Tropic |
|---|---|---|---|---|---|
| Oct 2025 | 92.3% | 3.6% | 2.9% | 1.1% | 0.11% |
| Nov 2025 | 92.1% | 3.5% | 2.9% | 1.3% | 0.13% |
| Dec 2025 | 92.3% | 3.6% | 3% | 1.1% | 0.11% |
| Jan 2026 | 91.3% | 4.3% | 2.9% | 1.3% | 0.16% |
| Feb 2026 | 91.3% | 4.3% | 2.9% | 1.3% | 0.16% |
| Mar 2026 | 92.2% | 3.6% | 3% | 1.1% | 0.13% |
| Apr 2026 | 92.7% | 3.6% | 2.4% | 1.1% | 0.13% |
| May 2026 | 92.1% | 3.5% | 2.9% | 1.3% | 0.15% |
| Jun 2026 | 93.1% | 3% | 2.4% | 1.3% | 0.16% |
| Jul 2026 | 91.1% | 4.3% | 2.9% | 1.6% | 0.13% |
| Aug 2026 | 91.6% | 4.3% | 2.4% | 1.6% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Coupa and Zip comparison changed over the last 12 months?
3 findings
- Coupa was ahead of Zip in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement intake platforms worldwide moved from 92.3% to 91.6%, and its estimated monthly branded searches moved from 211K to 175K.
- Across the 11 months ending August 2026, Zip’s estimated Share of Search among procurement intake platforms worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 2.5K to 3K.
How did search popularity change for procurement intake platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Coupa’s and Zip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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