Coupa vs GEP:Which is more popular by branded search?
In August 2026, Coupa had more branded searches than GEP among enterprise procurement platforms worldwide. Coupa was estimated to have 175K branded searches compared to GEP’s 12.7K, and held a 70.5% Share of Search versus GEP’s 5.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Coupa or GEP?
Compare services and tools used to manage enterprise sourcing and purchasing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coupa, GEP. The figures are in the table below the chart.
View monthly share of search table
| Month | Coupa | Zycus | JAGGAER | Ivalua | GEP |
|---|---|---|---|---|---|
| Oct 2025 | 73% | 5.2% | 8.2% | 8% | 5.6% |
| Nov 2025 | 70.1% | 7.4% | 7.8% | 9.3% | 5.3% |
| Dec 2025 | 73.8% | 6.5% | 6.8% | 8.1% | 4.9% |
| Jan 2026 | 71.6% | 6.2% | 8% | 9.5% | 4.7% |
| Feb 2026 | 71.5% | 6.2% | 8% | 9.5% | 4.7% |
| Mar 2026 | 75.2% | 5.4% | 7% | 8.3% | 4.1% |
| Apr 2026 | 74.8% | 6.6% | 6.9% | 8.2% | 3.5% |
| May 2026 | 70.7% | 7.5% | 7.9% | 9.4% | 4.5% |
| Jun 2026 | 74.4% | 6.5% | 6.9% | 8.1% | 4% |
| Jul 2026 | 70.8% | 7.5% | 7.9% | 9.3% | 4.4% |
| Aug 2026 | 70.5% | 9.1% | 7.7% | 7.6% | 5.1% |
| Sep 2026 | — | — | — | — | — |
How has the Coupa and GEP comparison changed over the last 12 months?
3 findings
- Coupa was ahead of GEP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among enterprise procurement platforms worldwide moved from 73% to 70.5%, and its estimated monthly branded searches moved from 211K to 175K.
- Across the 11 months ending August 2026, GEP’s estimated Share of Search among enterprise procurement platforms worldwide moved from 5.6% to 5.1%, and its estimated monthly branded searches moved from 16.2K to 12.7K.
How did search popularity change for enterprise procurement platforms worldwide in August 2026?
2 changes
In August 2026, GEP gained estimated Share of Search among enterprise procurement platforms worldwide, from 4.4% to 5.1%.
Estimated monthly branded searches for Coupa worldwide fell 17.1% over 11 measured months, from 211K to 175K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coupa’s and GEP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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