Brandwave

How popular isBILL Spend & Expense?

In September 2026, people searched for BILL Spend & Expense by name about 390 times worldwide, about the same as the previous year. These searches made up 0.04% of all global spend management platform searches, placing BILL Spend & Expense ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about spend management platforms, BILL Spend & Expense appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

BILL Spend & Expense is the ninth most searched of 10 competitors and the third most recommended in AI answers.

  1. NavanShare of searches 35.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. SAP ConcurShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CoupaShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ExpensifyShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. BILL Spend & ExpenseShare of searches 0.04%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+5 more

Follow BILL Spend & Expense and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top spend management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BILL Spend & Expense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BILL Spend & Expense is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Brex2nd
  3. BILL Spend & Expense3rd
  4. SAP Concur4th
  5. Airbase5th
  6. Coupa6th
  7. Rippling Spend7th
  8. Expensify8th
  9. Navan9th
  10. Mesh Payments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL Spend & Expense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coupa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling Spend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mesh Payments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spend management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spend management platforms compete with BILL Spend & Expense?

BILL Spend & Expense against spend management platforms worldwide, by month

Share of searches by month for Navan, SAP Concur, Coupa, Expensify, Brex, Airbase, BILL Spend & Expense. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurCoupaExpensifyBrexAirbaseRampMesh PaymentsBILL Spend & ExpenseRippling Spend
Oct 202534.6%22.5%18%12.2%8.5%3.6%0.29%0.21%0.03%0.05%
Nov 202529.5%23.4%18.8%12.7%10.4%4.6%0.31%0.27%0.03%0.05%
Dec 202524.8%23.9%19.3%16%10.7%4.7%0.31%0.22%0.03%0.06%
Jan 202628.1%18.2%14.6%12.2%22%4.4%0.25%0.21%0.03%0.05%
Feb 202628.2%22.3%17.9%12.3%12.1%6.6%0.37%0.26%0.04%0.06%
Mar 202628.5%22.4%17.9%12.4%10%8.1%0.37%0.21%0.03%0.04%
Apr 202630.4%23.8%19.1%10.7%10.6%4.7%0.32%0.23%0.04%0.05%
May 202634%21.9%17.6%11.8%9.8%4.3%0.35%0.26%0.03%0.05%
Jun 202631.3%24.6%19.7%10.8%9%4%0.32%0.24%0.05%0.03%
Jul 202633.8%21.9%17.7%11.8%9.9%4.3%0.29%0.26%0.04%0.03%
Aug 202638.2%20.4%16.5%11%9.1%4%0.33%0.24%0.05%0.03%
Sep 202635.5%23%18.5%10.1%8.5%3.7%0.3%0.22%0.04%0.02%

  1. 1.Navan

    35.5%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -2.7 points.

  2. 2.SAP Concur

    23%

    Held 2nd. 250K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Coupa

    18.5%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  4. 4.Expensify

    10.1%

    Held 4th. 110K estimated branded searches, -0.38% vs prior month. Share -0.9 points.

  5. 5.Brex

    8.5%

    Held 5th. 91.8K estimated branded searches, +0.33% vs prior month. Share -0.7 points.

  6. 6.Airbase

    3.7%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Ramp

    0.3%

    Held 7th. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mesh Payments

    0.22%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.BILL Spend & Expense

    0.04%

    Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  10. 10.Rippling Spend

    0.02%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between BILL Spend & Expense and its closest rivals

Every comparison with BILL Spend & Expense

9 comparisons

How has branded search demand for BILL Spend & Expense changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BILL Spend & Expense worldwide held steady at 390.
  • Across the 12 months ending September 2026, BILL Spend & Expense rose from 10th to 9th among spend management platforms worldwide.

How did search popularity change for spend management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SAP Concur gained share of searches among spend management platforms worldwide, from 20.4% to 23%.

  2. In September 2026, Coupa gained share of searches among spend management platforms worldwide, from 16.5% to 18.5%.

  3. In September 2026, Navan lost share of searches among spend management platforms worldwide, from 38.2% to 35.5%.

  4. In September 2026, Expensify lost share of searches among spend management platforms worldwide, from 11% to 10.1%.

  5. In September 2026, Brex lost share of searches among spend management platforms worldwide, from 9.1% to 8.5%.

  6. Estimated monthly branded searches for Rippling Spend worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are BILL Spend & Expense’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BILL Spend & Expense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bill spend & expense

How the Brand Demand Index is measured

Who owns BILL Spend & Expense?

BILL Spend & Expense is owned by BILL. Brandwave also tracks BILL, owned by the same company, worldwide.

Do you work for BILL Spend & Expense? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is BILL Spend & Expense your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free