Brandwave

Airbase vs BILL Spend & Expense:Which is more popular?

In September 2026, Airbase had more branded searches than BILL Spend & Expense among spend management platforms worldwide. Airbase had about 40,500 branded searches, while BILL Spend & Expense had 390. Airbase made up 3.7% of all spend management platform searches we track, and BILL Spend & Expense accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about spend management platforms, Airbase appeared in four of the five answers and BILL Spend & Expense in three. BILL Spend & Expense was mentioned before Airbase in three out of four answers that named either.

Among spend management platforms worldwide in September 2026

Who do people search for more?

Airbase, about 104 searches for every 1 for BILL Spend & Expense

Airbase 40.5K searchesBILL Spend & Expense 390 searches

Who does AI mention more?

Airbase, mentioned in 4 of 5 answers, BILL Spend & Expense in 3

Airbase in 4 of 5BILL Spend & Expense in 3 of 5

Who does AI recommend more?

BILL Spend & Expense, named ahead of Airbase in 3 of 4 answers

BILL Spend & Expense first in 3Airbase first in 1

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Top spend management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airbase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BILL Spend & Expense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BILL Spend & Expense was listed before Airbase in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Brex2nd
  3. BILL Spend & Expense3rd
  4. SAP Concur4th
  5. Airbase5th
  6. Coupa6th
  7. Rippling Spend7th
  8. Expensify8th
  9. Navan9th
  10. Mesh Payments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BILL Spend & Expense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coupa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling Spend2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mesh Payments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spend management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Airbase or BILL Spend & Expense more popular in search?

This chart shows how often people search Google for Airbase and BILL Spend & Expense by name. Each line represents a brand's share of searches for all ten spend management platforms we track, month by month, from English-language searches worldwide.

Airbase and BILL Spend & Expense among spend management platforms worldwide, by month

Share of searches by month for Airbase, BILL Spend & Expense. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurCoupaExpensifyBrexAirbaseRampMesh PaymentsBILL Spend & ExpenseRippling Spend
Oct 202534.6%22.5%18%12.2%8.5%3.6%0.29%0.21%0.03%0.05%
Nov 202529.5%23.4%18.8%12.7%10.4%4.6%0.31%0.27%0.03%0.05%
Dec 202524.8%23.9%19.3%16%10.7%4.7%0.31%0.22%0.03%0.06%
Jan 202628.1%18.2%14.6%12.2%22%4.4%0.25%0.21%0.03%0.05%
Feb 202628.2%22.3%17.9%12.3%12.1%6.6%0.37%0.26%0.04%0.06%
Mar 202628.5%22.4%17.9%12.4%10%8.1%0.37%0.21%0.03%0.04%
Apr 202630.4%23.8%19.1%10.7%10.6%4.7%0.32%0.23%0.04%0.05%
May 202634%21.9%17.6%11.8%9.8%4.3%0.35%0.26%0.03%0.05%
Jun 202631.3%24.6%19.7%10.8%9%4%0.32%0.24%0.05%0.03%
Jul 202633.8%21.9%17.7%11.8%9.9%4.3%0.29%0.26%0.04%0.03%
Aug 202638.2%20.4%16.5%11%9.1%4%0.33%0.24%0.05%0.03%
Sep 202635.5%23%18.5%10.1%8.5%3.7%0.3%0.22%0.04%0.02%

How has the Airbase and BILL Spend & Expense comparison changed over the last 12 months?

3 findings

How did search popularity change for spend management platforms worldwide in September 2026?

0 changes

Neither Airbase nor BILL Spend & Expense moved beyond provider rounding among spend management platforms in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airbase’s and BILL Spend & Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbase

1 branded search term

  • airbase

BILL Spend & Expense

1 branded search term

  • bill spend & expense

How the Brand Demand Index is measured

Other head-to-heads among spend management platforms

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