Brandwave

Certify vs SAP Concur:Which is more popular?

In September 2026, SAP Concur had more branded searches than Certify among expense management platforms worldwide. SAP Concur had about 267,000 branded searches, while Certify had 165,000. SAP Concur made up 20.4% of all expense management platform searches we track, and Certify accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about expense management platforms, SAP Concur appeared in three of the five answers and Certify in none.

Among expense management platforms worldwide in September 2026

Who do people search for more?

SAP Concur, about 61% more searches than Certify

SAP Concur 267K searchesCertify 165K searches

Who does AI mention more?

SAP Concur, mentioned in 3 of 5 answers, Certify in 0

SAP Concur in 3 of 5Certify in 0 of 5

Who does AI recommend more?

SAP Concur, the only one of the two named

SAP Concur first in 3Certify never named

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Top expense management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP Concur was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Certify did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ramp1st
  2. Expensify2nd
  3. SAP Concur3rd
  4. Zoho Expense4th
  5. Brex5th
  6. Navan6th
  7. Airwallex7th
  8. Rydoo8th
  9. Certify–
  10. Emburse–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about expense management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Certify or SAP Concur more popular in search?

This chart shows how often people search Google for Certify and SAP Concur by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.

Certify and SAP Concur among expense management platforms worldwide, by month

Share of searches by month for SAP Concur, Certify. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurAirwallexCertifyExpensifyBrexZoho ExpenseRydooEmburseRampPleo
Oct 202528.8%20.1%10.1%15%10.1%7.1%3.7%3%1.7%0.24%0.13%
Nov 202523.7%20.2%12.5%15.1%10.2%8.4%4.5%3%2%0.25%0.14%
Dec 202518.7%19.2%17.8%14.6%12%8.1%4.4%2.9%2%0.23%0.1%
Jan 202622.1%15.5%14.1%14.1%9.6%17.3%3.5%1.9%1.6%0.19%0.1%
Feb 202621.9%18.8%17.1%14%9.6%9.4%4.2%2.8%1.9%0.29%0.13%
Mar 202624.1%20.4%15.3%12.5%10.5%8.5%3.7%2.5%2%0.32%0.11%
Apr 202624.7%20.7%15.6%12.8%8.7%8.6%3.8%2.6%2.1%0.26%0.11%
May 202626%18.1%16.5%13.5%9%7.5%4%2.7%2.2%0.27%0.12%
Jun 202625.1%21%15.9%13%8.7%7.3%3.9%2.6%2.1%0.26%0.12%
Jul 202626%18.1%16.7%13.6%9.1%7.6%4.1%2.2%2.2%0.22%0.12%
Aug 202629.9%17.1%15.8%12.9%8.6%7.1%3.9%2.1%2.1%0.26%0.09%
Sep 202629.5%20.4%12.7%12.7%8.4%7%3.8%2.5%2.5%0.25%0.11%

How has the Certify and SAP Concur comparison changed over the last 12 months?

3 findings

How did search popularity change for expense management platforms worldwide in September 2026?

2 changes

  1. In September 2026, SAP Concur gained share of searches among expense management platforms worldwide, from 17.1% to 20.4%.

  2. Estimated monthly branded searches for Certify worldwide fell 18.1% over 12 measured months, from 202K to 165K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Certify’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Certify

2 branded search terms

  • certify
  • certify expense

SAP Concur

15 branded search terms

  • concur app
  • concur expense
  • concur expense app
  • concur expense management
  • concur expense software
  • concur expenseit
  • concur mobile app
  • concur travel
  • concur travel app
  • SAP Concur
  • sap concur app
  • sap concur expense
  • sap concur expenseit
  • sap concur software
  • sap concur travel

How the Brand Demand Index is measured

Other head-to-heads among expense management platforms

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