Brandwave

Business travel management platforms:Which brands are most popular in search?

In August 2026, Navan was the most searched among business travel management platforms worldwide, with an estimated 384K branded searches and 50.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Navan50.2%
  2. SAP Concur28.8%
  3. Egencia14.6%
  4. Perk4%
  5. Serko2.4%

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Share of SearchLeaderboard

Compare corporate travel booking and expense platforms, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business travel management platforms worldwide, by month

Share of Search by month for Navan, SAP Concur, Egencia, Perk, Serko. The figures are in the table below the chart.

View monthly share of search table
MonthNavanSAP ConcurEgenciaPerkSerko
Oct 202542.1%29.3%14.8%12.1%1.6%
Nov 202537.8%32.2%16.2%11.1%2.7%
Dec 202537.7%38.8%13.4%7.5%2.6%
Jan 202642.6%30%18.3%7.1%2%
Feb 202639.2%33.7%16.8%7.9%2.3%
Mar 202640.2%34.1%17.2%6.6%1.9%
Apr 202640.3%33.8%17.3%6.7%1.9%
May 202644.6%31.1%15.6%6.1%2.5%
Jun 202642.6%35.5%15%4.8%2%
Jul 202646.7%32.5%13.6%4.5%2.7%
Aug 202650.2%28.8%14.6%4%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Navan

    50.2%

    held 1st · 384K estimated branded searches · +21% vs prior month · +3.4 points

  2. 2.SAP Concur

    28.8%

    held 2nd · 220K estimated branded searches · -0.14% vs prior month · -3.7 points

  3. 3.Egencia

    14.6%

    held 3rd · 112K estimated branded searches · +21.6% vs prior month · +1.1 points

  4. 4.Perk

    4%

    held 4th · 30.2K estimated branded searches · +0.03% vs prior month · -0.5 points

  5. 5.Serko

    2.4%

    held 5th · 18.2K estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among business travel management platforms worldwide?

In August 2026, Navan was the most searched among business travel management platforms worldwide, with an estimated 384K branded searches and 50.2% estimated Share of Search within this set. SAP Concur is in 2nd place, 21.4 percentage points behind at 28.8% Share of Search.

Global business travel management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Navan42.1% → 50.2%50.2%Aug 202637.7%Dec 20251st
SAP Concur29.3% → 28.8%38.8%Dec 202528.8%Aug 20262nd
Egencia14.8% → 14.6%18.3%Jan 202613.4%Dec 20253rd
Perk12.1% → 4%12.1%Oct 20254%Aug 20264th
Serko1.6% → 2.4%2.7%Jul 20261.6%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Navan’s estimated Share of Search among business travel management platforms worldwide increased from 42.1% to 50.2%.
  • Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among business travel management platforms worldwide decreased from 29.3% to 28.8%.
  • Across the 11 months ending August 2026, Perk’s estimated Share of Search among business travel management platforms worldwide decreased from 12.1% to 4%.
  • Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide increased from 1.6% to 2.4%.
  • Across the 11 months ending August 2026, Navan’s estimated Share of Search among business travel management platforms worldwide peaked at 50.2% in August 2026 and was lowest at 37.7% in December 2025.
  • Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among business travel management platforms worldwide peaked at 38.8% in December 2025 and was lowest at 28.8% in August 2026.
  • Across the 11 months ending August 2026, Egencia’s estimated Share of Search among business travel management platforms worldwide peaked at 18.3% in January 2026 and was lowest at 13.4% in December 2025.
  • Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide peaked at 2.7% in July 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, Egencia held steady: its estimated Share of Search among business travel management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for business travel management platforms worldwide in August 2026?

  1. In August 2026, Navan gained estimated Share of Search among business travel management platforms worldwide, from 46.7% to 50.2%.

  2. In August 2026, Egencia gained estimated Share of Search among business travel management platforms worldwide, from 13.6% to 14.6%.

  3. In August 2026, SAP Concur lost estimated Share of Search among business travel management platforms worldwide, from 32.5% to 28.8%.

  4. In August 2026, Perk lost estimated Share of Search among business travel management platforms worldwide, from 4.5% to 4%.

  5. Estimated monthly branded searches for Serko worldwide rose 21.3% over 11 measured months, from 15K to 18.2K in August 2026.

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